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Thailand finds itself in the luxury spotlight as China鈥檚 luster fades: The country鈥檚 booming luxury travel market and growing number of ultra-wealthy shoppers is heightening the appeal.

Retail: Philippines (9.5%), India (8.7%), Vietnam (7.5%), Thailand (6.0%), Malaysia (5.5%). Ecommerce: Philippines (23.0%), Thailand (20.0%), India (17.5%), Malaysia (15.5%), Vietnam (13.0%). Digital buyer penetration and ecommerce sales share of total retail vary widely in Asia-Pacific. 蘑菇AV one-third of retail sales in Asia-Pacific are conducted online in 2025.

Thailand. Vietnam.

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

Premium Lite is available now in the US as a pilot, with access launching in Thailand, Germany, and Australia in coming weeks. Targeting streamers: YouTube recently announced that its users are watching on TVs more than any other device, including smartphones.

While some, like Vietnam and Thailand, are willing to make concessions to keep their economy from taking a serious hit, others, like the UK and EU, are bolstering ties with China as both a mitigation tactic and a geopolitical statement. Trump鈥檚 brute-force reciprocal tariffs could be punishing enough to cause some trading partners to fold quickly.

Platinum and Centurion cardholders can join Amex on a three-night international wellness retreat at a Four Seasons Resort in Thailand鈥攐ne of the filming locations for the season鈥攐r a two-night stay at a Four Seasons Resort in California. Amex also sponsored behind-the-scenes content for Max subscribers and created a White Lotus-inspired travel guide for Thailand.

Outside the US, Samsung TV Plus continues to expand with programmatic support from Magnite in markets like Singapore, the Philippines, and Thailand. Our take: Addressability is the new battleground鈥攁nd Samsung wants in.

The new policy introduces a demand shock for international markets鈥攑articularly the EU and emerging Asia-Pacific markets like China, Vietnam, Indonesia, and Thailand, while Latam appears less exposed to reciprocal penalties. Inflationary pressures are expected to hit the US especially hard, squeezing real incomes and weighing on consumer spending.

Pandora, which implemented a 5% price hike last October, said it can absorb the current 10% universal duty but warned that steeper 鈥渞eciprocal鈥� tariffs would trigger it and its competitors to significantly increase prices because the affordable jewelry sector is heavily reliant on manufacturing in Thailand, Vietnam, India, and China.

It launched a 鈥淲hite Lotus鈥�-themed campaign in partnership with Max featuring behind-the-scenes content and a three-night wellness retreat in Thailand. It鈥檚 hosted exclusive events and lounge areas at Coachella and the US Open. As a result, more than half of Amex鈥檚 13 million card acquisitions in 2024 were millennials and Gen Zers.

Brands are assuring consumers that if they can鈥檛 be a money launderer鈥檚 wife from North Carolina, they can at least shop the looks from her Thailand getaway. HBO's hit show 鈥淭he White Lotus,鈥� is extending its off-screen influence with a series of retail partnerships.

And in October 2024, Meta announced plans to roll out Meta AI in several countries in the region鈥攊ncluding the Philippines, Indonesia, Malaysia, Thailand, and Vietnam. Additionally, it plans to add support for regional languages like Tagalog, Thai, and Vietnamese. Nations in Asia-Pacific balance safety guardrails with innovation-driving guidelines.

Acer shifted some of its desktop PC production to Thailand during the first Trump administration. The challenge: Other locations could also be hit with tariffs. Establish manufacturing hubs in the US. The challenge: This would take years to complete and could cost companies billions of dollars. Hold off on upgrades. Enterprises could extend the use of older hardware and equipment.

The tier is being tested in some international markets, per The Verge, and is expected to roll out in the US, Australia, Germany, and Thailand soon. YouTube鈥檚 current subscription plan, Premium, costs $13.99 per month and includes ad-free access to music videos.