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Ten of the platform鈥檚 top 15 advertiser categories posted over 50% growth, according to COO Jen Wong. She noted increasing traction with mid-market and SMB advertisers鈥攁 sign Reddit鈥檚 appeal is broadening beyond large enterprise accounts. Reddit鈥檚 commerce-oriented offerings, particularly Dynamic Product Ads, are showing strong results.

The 15 biggest US ecommerce players aren鈥檛 a surprise (here鈥檚 looking at you, Amazon, Walmart, and Apple). User-friendly mobile apps, quick delivery, innovation, and converting sales are what turn retailers into ecommerce powerhouses. Here are the companies our analysts believe best exemplify those features within the 15 largest ecommerce players.

On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.

Key Question: How are web publishers adapting their ad businesses to the pressures they face from Google and the programmatic ad market? Key Stat: Nonvideo display鈥檚 share of total programmatic digital display ad spending has fallen by just over 15 percentage points over the past four years. Executive Summary.

Booking, Airbnb, and LATAM Airlines rank among the top 15 most-visited ecommerce sites in Brazil. According to Similarweb, January 2025 user traffic for each was comparable with that of prominent retailers like Casas Bahia and Magazine Luiza鈥檚 Netshoes, underscoring the travel category鈥檚 growing digital footprint and advertising potential.

They ranked among the top 15 most-visited websites last year, per Admetricks, and had more unique visitor traffic to their websites than Facebook. They also had several million more unique visitors than Google鈥檚 country-specific domain in Brazil.

And it鈥檚 a less concentrated market than Canada: The top 15 banks hold only 74.0% of total consumers deposits. Erica by Bank of America casts a formidable shadow over other AI banking chatbots. In 2022, it held a 40.1% share of the total AI-powered banking chatbot users in the US, per our forecast.

Players like United Wholesale Mortgage, Rocket Mortgage, Fairway Independent Mortgage Corporation, and CrossCountry Mortgage comprised 15 of the top 25 US mortgage lenders by originations in 2024, per The Motley Fool.

For more insights and key statistics on the biggest trends in today鈥檚 most disruptive industries, subscribe to our Chart of the Day newsletter. Despite bankruptcy rumors, Carvana will grow faster than any other top 15 ecommerce company in the US both this year and next year, according to our forecast. In second place this year is Chewy, signaling the strength of category-focused retailers.

Yesterday鈥檚 Chart of the Day: The top 15 ecommerce companies.

In fact, all FAANG companies (Facebook, Apple, Amazon, Netflix, and Google) except Facebook are among the top 15 US OOH advertisers, according to Kantar and the Out of Home Advertising Association of America.

While Amazon, Walmart, Apple, and eBay will remain the top three US retail ecommerce companies by sales this year, more category-driven etailers like Carvana and Chewy are moving up the ranks. Carvana has been up and down in recent years, according to our 鈥淭辞辫 15 US Ecommerce Companies Forecast鈥� report. In the years prior to the pandemic, Carvana鈥檚 sales grew by triple digits.

Amazon sits at the top of US ecommerce, accounting for 37.6% of sales this year, according to our forecast. In addition to generating billions of dollars in sales, Amazon鈥檚 ecommerce business propels its other ventures, including retail media and B2B ecommerce. By harnessing the power of generative AI, Amazon could leave its retail competition even further in the dust, and possibly catch up to the Google and Meta duopoly.

Temu has seen a meteoric rise since its September 2022 US debut, scoring fourth out of the top 15 digital retailers ranked by unique visitors in July 2023 with 90.5 million visitors, per Comscore. 鈥淭emu is an up-and-comer here, and I think it鈥檚 going to capture the zeitgeist with its very disruptive pricing,鈥� said Lipsman.

This year, Walmart ranks second on our list of top 15 US retail ecommerce companies by retail ecommerce sales share, making up 6.4% of total retail ecommerce sales, way behind Amazon鈥檚 37.6%. In terms of sales growth, Walmart sits third (behind Carvana and Chewy), with sales growing 10.9% this year and 11.3% next year to reach $81.75 billion, according to our forecast. 2.

Why it matters: This year, Lowe鈥檚 moved up in our list of top 15 US ecommerce companies by sales, rising from No. 13 to No. 12, the spot which we expect it to hold through 2024 when it reaches $11.06 billion in US retail ecommerce sales, per our forecast. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

All FAANG brands (Facebook, Apple, Amazon, Netflix, and Google) except Facebook are among the top 15 US OOH advertisers, per Kantar and OAAA. Google and Apple overindexed on OOH, spending 4.9% and 6.9% of their total media budgets on OOH in 2022, respectively. By comparison, US advertisers will spend 2.6% of total media budgets on OOH this year.