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The 15 biggest US ecommerce players aren鈥檛 a surprise (here鈥檚 looking at you, Amazon, Walmart, and Apple). User-friendly mobile apps, quick delivery, innovation, and converting sales are what turn retailers into ecommerce powerhouses. Here are the companies our analysts believe best exemplify those features within the 15 largest ecommerce players.

23andMe files for bankruptcy: A sale could give the acquiring company access to 15 million people鈥檚 genetic data. 23andMe鈥檚 downfall is a reminder of the risks when tech companies collect sensitive health data and struggle to sufficiently protect it.

The fintech company implements globally conscious strategies under economic volatility and new political tailwinds.

Est茅e Lauder partners with India鈥檚 government to boost local beauty brands: The company is the latest to invest in the country as interest in premium beauty soars.

Prada nears 鈧�1.5 billion deal to acquire Versace: The move would give the luxury company broader appeal as spending cools.

Tech giants dominate Hollywood by securing marquee franchises: Companies like Amazon, Apple, and Netflix will outbid legacy media for top intellectual properties.

List of potential TikTok buyers grows while ban looms: The platform is drawing interest from new parties who could keep the key marketing channel afloat for millions of US companies.

Nearly every major retailer (and many smaller ones) has already launched media networks, but it鈥檚 not just for retailers anymore. While networks beyond retail have already begun to launch, 2025 will see more financial institutions, payment networks, travel companies, fitness centers, and more launch or revamp their own media networks. And as commerce media expands, so do the places ads are being served.

Tariffs on Chinese goods could hurt Google, Meta: Chinese retailers Temu and Shein are two of the 肠辞尘辫补苍颈别蝉鈥� top ad spenders.

The National Retail Federation鈥檚 (NRF) Big Show closed earlier this week, bringing together retailers, tech companies, and industry experts to discuss the future of retail. Key takeaways included Gen Z鈥檚 influence on shopping, which will last even if TikTok goes away, the accelerating trend cycle, hesitation to adopt new payment technologies, and the transformation of digital grocery. Here are four takeaways from the event.

The divide between top-tier brands and the rest of the luxury industry is widening: Companies like Brunello Cucinelli are outpacing the market as wealthy shoppers spend freely.

Smaller retailers are gaining share and reshaping the ecommerce landscape, but will they be able compete with giants like Amazon?

We explore how leading financial services companies are using it to improve efficiency and the customer experience.

Logistics startup Auger raised $100 million: Former Amazon and Flexport exec Dave Clark is launching the company, which will use AI to help clients make key supply- chain decisions.

CVS Health explores possible company breakup: A series of concurrent headwinds are impacting multiple sectors of CVS Health鈥檚 business, leading concerned investors to step in and try to force its hand.