蘑菇AV

Brand loyalty membership is rebounding in the UK as shoppers turn to loyalty programs for savings. Supermarkets are driving innovation, but there is space for brands and retailers of all sizes to boost revenues and forge stronger customer connections.

Retail media ad spending in France, Germany, and the UK continues to rise, outpacing all other ad formats. The space is developing rapidly despite fragmentation and a lack of standards.

This is the first installment of our biannual 鈥淯碍 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The news: The UK economy contracted by the most in 18 months in April due to the twin pressures of tariffs and tax increases. Our take: The UK economy鈥檚 contraction in April sets the stage for another year of tepid growth. Despite a highly publicized (and yet to be finalized) trade deal with the US, macroeconomic uncertainties are set to weigh heavily on corporate and consumer sentiment, while rising household and business expenses will limit investment and consumer spending.

The trend: Gen Z is turning to social media for job and career guidance in the UK, but typical pharma company content isn鈥檛 engaging them. The takeaway: Pharma and biotech companies need to embrace social media as serious recruiting channels to connect with Gen Z, and create unpolished, everyday snapshot-type videos with real employees. Social teams should track video trends on TikTok like 鈥渄ay in the life鈥� or 鈥減ut a finger down鈥� and enlist employees to replicate them.

This is the first installment of our 鈥淯碍 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淯碍 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the first installment of our 鈥淯碍 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淯碍 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淯碍 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥嬧��

Google AI Overviews could face aggressive regulatory measures in UK: A CMA investigation adds to a slew of regulatory challenges that are chipping away at Google鈥檚 dominance in search and advertising.