Programmatic accounts for the vast majority of digital display ad spending across the major markets we track in Western Europe. The UK holds a significant lead in terms of overall spend, but France and Germany are growing quicker.
Report
| Feb 3, 2025
Brand loyalty membership is rebounding in the UK as shoppers turn to loyalty programs for savings. Supermarkets are driving innovation, but there is space for brands and retailers of all sizes to boost revenues and forge stronger customer connections.
Report
| Apr 17, 2025
This is the first installment of our biannual “U Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Apr 30, 2025
Report
| Jan 30, 2025
The US and UK tout a trade agreement—with a few caveats: The proposal would offer the UK some tariff relief while giving US businesses access to a $5 billion market opportunity, but it’s not a done deal.
Article
| May 8, 2025
Report
| Jan 30, 2025
Report
| Jan 30, 2025
Report
| Jan 30, 2025
Report
| Mar 19, 2025
UK regulators approve Shein IPO in a victory for China: While it may be too late for the fast-fashion retailer, the move could put the UK in China’s good graces and protect it from the worst of the trade war.
Article
| Apr 11, 2025
This is the first installment of our “U Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Apr 30, 2025
This is the first installment of our “U Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Apr 30, 2025
This is the first installment of our “U Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Apr 30, 2025
This is the first installment of our “U Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Apr 30, 2025
This is the first installment of our “U Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Apr 30, 2025
UK marketers cut budgets in Q1: Economic pressures and Trump’s trade moves spark shift to performance-focused tactics and short-term gains.
Article
| Apr 18, 2025
Article
| Apr 11, 2025
Nearly a quarter of the UK consumers have witnessed shoplifting in the past year: A similar number have also seen staff abused as retailers say crime has gotten out of hand.
Article
| Apr 1, 2025
Article
| Apr 3, 2025
Forecasts
| Mar 28, 2025
Source: ĢAV Forecast
Forecasts
| Mar 28, 2025
Source: ĢAV Forecast
Forecasts
| Mar 28, 2025
Source: ĢAV Forecast
Forecasts
| Mar 28, 2025
Source: ĢAV Forecast
Forecasts
| Mar 28, 2025
Source: ĢAV Forecast
Forecasts
| Mar 28, 2025
Source: ĢAV Forecast