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Advertisers battle economic difficulties as they head into upfront negotiations.

Why CPMs are falling at Upfronts: Increased inventory and viewership is causing streamers to soften prices during the buying season.

VideoAmp gains on Nielsen, partners with Televisa: The company鈥檚 Upfront event highlighted the major changes across the measurement landscape.

Major creators will hold event to vie for YouTube ad dollars: The Spotter Showcase will unveil crucial data and content slates to draw marketers away from traditional TV.

Netflix鈥檚 ad business reaches maturity: The company is launching its own ad tech stack ahead of Upfronts.

Nielsen earns a big measurement accreditation: Its Big Data + Panel product will help it remain on top in 2025 Upfronts.

Amazon challenges TV giants: Prime Monday upfront slot showcases NBA rights, aiming for $750 million in ad revenues from streaming sports

Disney will attract major attention at Upfronts: Ad-supported subscribers surpassed 157 million, giving it a leg up over the competition.

Total upfront ad spending will grow this year, even though upfront TV commitments will decline.

Amazon鈥檚 telehealth service offers upfront pricing for Prime members: This puts it in direct competition with companies like Hims & Hers and Ro. Here鈥檚 why they should be worried.

While Instacart鈥檚 Caper Cart offers promising features, the high upfront costs and potential to over-saturate consumers with ads may deter retailers from fully adopting this technology.

Paramount ditches Nielsen, goes all-in on VideoAmp: The shakeup could help VideoAmp gain ground in Upfronts as it seeks a potential buyout.

VideoAmp could gain an edge in Paramount, Nielsen fallout: Though Nielsen has weathered tough Upfront seasons, its latest dispute could deal a major blow.

Walmart and Delta have adopted VR for effective, immersive employee training, though high upfront costs may deter smaller companies.

2025 Upfronts will see Nielsen and competitors square up: Nielsen is combining big data with panel measurement for all local currencies starting in January.

At its Upfront event, VideoAmp reaffirmed its commitment to relying on big data for more precise measurement across TV and streaming鈥攁nd the company is gaining traction on Nielsen, becoming Paramount鈥檚 primary measurement partner as advertisers grow increasingly confident in Nielsen alternatives.

Using paywalls that force users to pay upfront and commit can be effective considering how fast most trial periods start鈥攁s long as the app鈥檚 most valuable features are clear upfront.

But with Nielsen retiring its legacy panel-only offering in the fall, the industry will be forced to transact on big data-based currency this upfront season. Key Question: How do Nielsen鈥檚 competitors stack up, and how will the currency conversation play out at this year鈥檚 upfronts?

But upfront and scatter show different trends. Upfront ad prices are down. CPMs for primetime upfront linear TV declined 5.8% YoY for the 2024鈦犫��2025 TV season, according to Media Dynamics. In comparison, Media Dynamics reported that upfront streaming CPMs were down 16.7% YoY. Sports were one of the few areas where ad prices increased.

The news came shortly after the measurement company disclosed that its newest product, Big Data + Panel, had been approved by the Media Rating Council (MRC) and would be ready for use by 2025 Upfronts.

The company鈥檚 Upfront event on May 12 could further show how Amazon plans to offset tariff-related ad revenue losses. Yes, but: Regardless of how tariffs impact Amazon鈥檚 advertising business, the company will remain a powerful force in digital advertising.