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Verizon slashes 4,800 jobs: With 5G growth slowing, Verizon is buying rivals and cutting staff, sparking fears of weakened service and higher prices in a shrinking telecom market.

AT&T gained 324,000 phone subscribers in Q1, while Verizon lost 289,000. Insulated from losses: Telecom carriers will generally be less affected by tariffs than manufacturers since their core businesses rely on subscription services. In Q1, 83.9% of Verizon鈥檚 operating revenues and 77.2% of AT&T鈥檚 came from services.

The agency has reportedly lost Verizon, one of its major clients, resulting in layoffs that affected 28% of its staff; years ago, the firm laid off 10% of its workforce amid an ad industry downturn. Bank of America is also looking to seize Madwell鈥檚 assets after the agency defaulted on more than $4 million in loan payments.

Carr has already warned Verizon and Comcast about their DEI programs, while AT&T has preemptively rolled back diversity initiatives. Paramount, meanwhile, announced last month it would halt race, ethnicity, and gender-based hiring targets to align with Trump administration policy.

Verizon is offering customers a Netflix/Max package for $10 per month, further cementing ad-supported tiers as the default entry point for streaming. Comcast and Warner Bros. Discovery鈥檚 new distribution deal underscores the growing importance of bundling and ad-supported streaming.

We could see similar devices in the future from larger manufacturers like Verizon and Motorola, who could repurpose past designs if demand for minimalist, retro devices grows.

With AT&T and Verizon exiting ad tech, T-Mobile鈥檚 investment spree signals a gamble on mobile-driven, first-party-data advertising. Unlike traditional ad tech firms, T-Mobile owns the network, which gives it unparalleled access to first-party mobile data from over 100 million subscribers.

Common Linkedin video users include Verizon CMO Leslie Berland and Autodesk CMO Dara Treseder, and posts from CEOs reportedly jumped 23% YoY in 2024.

Layoffs have been costly: Verizon laid off thousands of employees this year amid consolidation and restructuring efforts. Workforce reductions for all three major carriers from as far back as 2022 slowed response times during outages and took a toll on the quality of service. Verizon laid off 4,800 employees, writing off $1.9 billion in severance payments.

A Max and Netflix bundle for Verizon subscribers. An offer that allows certain T-Mobile subscribers to receive Hulu, Netflix, MLB.TV, and Apple TV+ for free for a limited time. An offer that gives Spectrum TV customers Disney+ and ESPN+ for free, as well as Max or Paramount+ and BET+.

Telecommunication providers and ISPs like Comcast, Verizon, and AT&T were prominent critics of the rules. And industry group America鈥檚 Communications Association (ACA) called net neutrality an 鈥渦nwarranted internet takeover鈥� and deemed the ruling a major victory.

Key clients: Verizon, Netflix, GM, TikTok, Volkswagen. Dieste (Omnicom). Established in 1995 and acquired by Omnicom in 2001. Winner of Ad Age鈥檚 Multicultural Agency of the Year award in 2023. Key clients: AARP, Dos Equis, Dunkin鈥�, National Breast Cancer Foundation, Land O鈥橪akes. UniWorld Group or UWG (WPP). Pioneering multicultural agency established by ad executive Byron Lewis in 1969.

The campaign married a brand promo and an album promo, in turn creating buzz for both Verizon and Beyonc茅. Gap gives Gen Z its dancing jeans. Gap, a legacy brand that has struggled to keep up in today鈥檚 fashion landscape, worked to rebuild its relevance by leaning into creativity this year.

In February, thousands of AT&T, Verizon, and T-Mobile consumers reported prolonged service outages. More than 100,000 Verizon customers experienced internet and cellular network outages in late September. Satellites can help improve connectivity and ensure emergency services are reachable even in the most remote locations. What鈥檚 next?

February: More than 70,000 AT&T customers, 3,000 Verizon customers, and over 1,100 T-Mobile users reported prolonged service outages. March: Meta鈥檚 Facebook, Instagram, and WhatsApp platforms went down on Super Tuesday, affecting more than half a million Facebook users. The networks crashed again in April.

The company announced in September that it had secured 50 new advertisers for Thursday Night Football along with returning brands like Verizon and Allstate. Our take: Prime Video鈥檚 advertising launch instantly created a top player in the streaming market. The increased competition it brings has caused CPMs to fall across streaming services, creating a lower-cost environment for advertisers.

Cyberattacks leave retailers reeling: Hackers are deploying an arsenal of tactics, from social engineering and ransomware to malware, to breach corporate defenses.

Verizon is poking fun at which celebrity鈥檚 dating history in its new campaign? A) Justin Bieber B) Pete Davidson C) John Mayer D) Leonardo DiCaprio. While Verizon says that Pete Davidson can never commit to a long-term relationship, the brand claims he can commit to its three-year price lock guarantee program in its new spot. April 3, 2025.

But a turnaround began last year, and this year we expect the reinvigorated competition between the likes of Verizon, AT&T, and T-Mobile to push the industry over $20 billion in digital ad spending for the first time. The 鈥渙ther鈥� category will take second place in growth this year, thanks to political ad spending.

FanDuel will serve as the sportsbook betting partner, providing analysis and predictions, while Verizon will sponsor a pre-kickoff segment. The company plans to air the highly anticipated Jake Paul-Mike Tyson boxing match Friday and introduce WWE Raw in January 2025. Why it matters: Netflix鈥檚 moves present a significant opportunity for advertisers.