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Visual intelligence: Apple is expanding this feature to allow users to run searches on any item appearing on their screens. Users can query OpenAI鈥檚 ChatGPT or run visual search on Google or Etsy. ChatGPT remains the only generative AI (genAI) chatbot integrated into Apple鈥檚 ecosystem, and beyond visual search, it鈥檚 being used for online queries and translations.

Canadian banks have heavily invested in digital development, yet their mobile apps remain uniform and lack standout features, according to J.D. Power. While mobile apps perform reliably, satisfaction gains are seen mainly in credit card and website platforms. AI integrations like virtual assistants have failed to personalize experiences. Key missing features include clear transaction data, stored debit cards, and Gen Z鈥檚 most demanded functions like electronic direct deposits and subscription controls. To differentiate, banks must enhance mobile app experiences by adding unique, customer-desired features and improving personalization and security.

The news: Google launched 鈥淧ortraits鈥� on Thursday, a new experiment that creates AI-generated versions of influencers that offer users notes and advice using the voice of the individual they鈥檙e based on. Described as 鈥減ersonalized AI coaching built alongside real experts,鈥� Portraits is built in partnership with the AI celebrity鈥檚 real-life counterpart. Our take: Google鈥檚 experiment, while it may not connect with every audience member, could prove effective at increasing time spent with Google鈥檚 AI offerings, drawing attention away from competitors like Meta AI and potentially unlocking a new revenue stream if Google monetizes in the future.

Not everyone gets news from creators and influencers. But alternative voices, especially podcasters, hold a lot of sway over key demographics, including Gen Z, men, and consumers who feel marginalized by mainstream media.

Echo users can no longer block voice data sharing as Amazon quietly makes off-device processing mandatory to train Alexa+.

Our take: The transition to Gemini may be seamless for Google Assistant users, especially since the voice prompts to wake up the assistant remain the same. All of the Big Tech companies seem to be replacing their traditional assistants and searches with AI-only solutions. While that鈥檚 a leap forward, voice-only modes will make the accuracy of AI results far more difficult to discern.

Apple鈥檚 delay underscores how hard on-device AI is to get right. Meanwhile, Alexa+ and Gemini also stumble, proving voice assistants aren鈥檛 an easy win.

Google鈥檚 AI is expanding fast and meeting demand, but users could be wary about data collection in their homes and vehicles.

The improved Alexa finally debuts with better conversation skills and smart home features. Can Amazon convince users to pay when smartphones offer similar features for free?

Outside search, new opportunities for awareness will arise with more personalized, full-funnel ad products in CTV, social, gaming, and premium publishers. The spread of voice and visual search may also open up new forms of discovery spurred by the physical environment, including in stores. The shrinking of the consideration phase of the journey will continue.

As Google's search changes continue and consumers increasingly turn to alternative platforms, the SEO playbook defined by link building and keyword optimization is losing relevance.