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TikTok is laying off hundreds of UK staff as it shifts moderation to AI, with more than 85% of takedowns now automated. The cuts, part of a global restructuring, come as the UK鈥檚 Online Safety Act pressures platforms to strengthen oversight. Industry peers are also pivoting鈥擬eta and X have scaled back fact-checking while Reddit, Pinterest, and Snapchat adopt varying models of control. Yet user sentiment runs counter: Most want more human oversight, not less, with strong demand for fact-checkers, privacy, and quality control. The divergence raises brand-safety questions as advertisers weigh cost efficiencies against consumer trust.

That could funnel more spending to creators with wide audiences who are creating TV-like content鈥攍eaving even less money on the table for smaller creators who make up the vast majority of what YouTube viewers watch. In the UK, for example, the top 200 YouTube channels accounted for just 3.5% of minutes viewed during the week ending July 20, 2025, per data from measurement platform Barb.

The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.

YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Across the board, the female proportion of YouTube audiences for women鈥檚 sports channels was higher than male equivalents, regardless of sport. Zooming out: Women鈥檚 sports has consistently maintained momentum and proven to be a key opportunity for advertisers.

Google and YouTube will combine to bring Alphabet over $200 billion, a new advertising milestone. After Apple and Kuaishou joined the $10 billion club last year, the current corporate top 10 list should hold steady through 2026.

YouTube leads the pack for podcasts and remains the most-used platform for consuming podcasts, with 31% of weekly and 33% of monthly podcast listeners choosing YouTube as their preferred platform, per Edison Research. The data also revealed that 27% choose Spotify as their preferred podcast platform, while 15% choose Apple Podcasts.