蘑菇AV

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Google and YouTube will combine to bring Alphabet over $200 billion, a new advertising milestone. After Apple and Kuaishou joined the $10 billion club last year, the current corporate top 10 list should hold steady through 2026.

The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.

YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

The EU and UK have both passed sweeping laws like the Digital Markets Act that redefine the rules around data collection and come with their own: Companies in violation of the DMA can lose up to 10% of their global annual revenues. Those laws also limit how platforms can gather and use data from minors, causing major signal loss for in-demand advertising data.

On today鈥檚 podcast, we discuss the 蘑菇AV report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off 鈥� Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and will governments protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.

OTT video viewing is about to get a boost in the UK, as traditional TV viewing gets a broadband delivery option next year.