蘑菇AV

The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

Across the board, the female proportion of YouTube audiences for women鈥檚 sports channels was higher than male equivalents, regardless of sport. Zooming out: Women鈥檚 sports has consistently maintained momentum and proven to be a key opportunity for advertisers.

YouTube leads the pack for podcasts and remains the most-used platform for consuming podcasts, with 31% of weekly and 33% of monthly podcast listeners choosing YouTube as their preferred platform, per Edison Research. The data also revealed that 27% choose Spotify as their preferred podcast platform, while 15% choose Apple Podcasts.

Google and YouTube will combine to bring Alphabet over $200 billion, a new advertising milestone. After Apple and Kuaishou joined the $10 billion club last year, the current corporate top 10 list should hold steady through 2026.

The EU and UK have both passed sweeping laws like the Digital Markets Act that redefine the rules around data collection and come with their own: Companies in violation of the DMA can lose up to 10% of their global annual revenues. Those laws also limit how platforms can gather and use data from minors, causing major signal loss for in-demand advertising data.

On today鈥檚 podcast, we discuss the 蘑菇AV report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off 鈥� Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and will governments protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.