Ä¢¹½AV

ArticlesPricing

Products

See All Solutions →
By ProductÄ¢¹½AV PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: Retail Daily quiz

Article |
ÌýJul 1, 2025

US adults eye switching brands to combat tariffs

Article |
ÌýJul 1, 2025

The top healthcare stories in the first half of 2025

Article |
ÌýJul 1, 2025

Microsoft AI tops human physicians in diagnostic accuracy

Article |
ÌýJul 1, 2025

Snap wants in on the surge in attention metrics

Article |
ÌýJul 1, 2025

Returns abuse runs rampant

Article |
ÌýJul 1, 2025

Summerween spreads as Walmart mirrors Michaels’ early-Halloween play

Article |
ÌýJul 1, 2025

Verizon rolls out pay-by-bank for in-store purchases

Article |
ÌýJul 1, 2025

Sezzle rolls out budgeting and deal-finding features

Article |
ÌýJul 1, 2025

Marketers misjudge the impact of in-store digital advertising

Article |
ÌýJun 30, 2025
Browse All →

Ä¢¹½AV

Our Story
Learn more about our mission and how Ä¢¹½AV came to be.
Learn More →
Our Clients
Key decision-makers share why they find Ä¢¹½AV so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about Ä¢¹½AV.
Contact Us →
Ä¢¹½AV

Smartphone Users

Mobile adoption is accelerating around the world, and smartphones are driving a lot of the changes in the ad market, which is why it’s important to track how widespread and how quickly adoption is happening. Ä¢¹½AV tracks the number of smartphone users worldwide, both by region (Asia-Pacific, ... Europe, Latin America, Middle East & Africa, North America) and by country within those regions. Ä¢¹½AV reports and forecasts include data and statistics on smartphone penetration and growth, as well as how many smartphone users are also smartphone video viewers, smartphone social media users, mobile-only social media users, smartphone Facebook users, smartphone Twitter users, and smartphone search users. Ä¢¹½AV’s reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show MoreShow More
  • How many smartphone users are there in the world?
  • How many smartphone users are in the United States?
  • Which country uses the most smartphones?
  • What percentage of the world has a smartphone?

Catch up on the latest

QUICK LINKS
Reports
Forecasts
Charts
Related

Reports

See All
Report

Data Drop: 3 Charts on Internet and Digital Device Users in Asia-Pacific

See More

Forecasts

See All

Charts

See All

Related

More On: Smartphone Users