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Latest Articles

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Spotify listenership towers over competitors

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ÌýMay 9, 2025

Creative services are a top retail media priority

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ÌýMay 8, 2025

Retailers lean into cost-conscious influencer strategies

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ÌýMay 8, 2025

Small business, big opportunity: Why marketers are missing out on the SMB market

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ÌýMay 8, 2025

Creative risk aversion costs brands billions as only 13% embrace bold marketing

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ÌýMay 8, 2025

Burger King and Tim Hortons’ owner builds momentum as Krispy Kreme shifts gears

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ÌýMay 8, 2025

Gilead boosts US manufacturing amid Trump administration tariff, HIV healthcare challenges

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ÌýMay 8, 2025

Tapestry bets on Coach brand heat to help it thrive amid uncertainty

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ÌýMay 8, 2025

Stripe makes AI, stablecoins, and strategic partnerships key to global strategy

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ÌýMay 8, 2025

CFBP rescinds Regulation Z enforcement for BNPL. What’s next?

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ÌýMay 8, 2025
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Ad Spending

How much money is being spent through digital channels and how much remains with traditional media? We track how much is spent by format, by channel, and how much companies such as Google, Facebook and Amazon get. Explore analysis, data and forecasts for mobile, video, audio, connected TV, gaming ... and social media ad spending, as well as TV, radio, print and out-of-home. We also track search, native and programmatic spending while also providing insights on a variety of questions such as:Show MoreShow More
  • What are ad spending trends?
  • What is ad spending by format?
  • What is the growth of ad spending?

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Digital Video Forecast and Trends Q2 2025

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