Marketers are just starting to familiarize themselves with machine-to-machine (M2M) marketing, where a brand AI agent and a consumer AI agent navigate decision-making. The next step is preparing for this AI-driven method of influencing consumers, by examining how agents “understand” their brands and work to improve those impressions.
On today’s podcast episode, we discuss what traveler media can do that retail media can’t, what makes travelers more receptive to personalized ads, and the possibilities that emerge once fast, free WiFi becomes ubiquitous on planes. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and the CEO of MileagePlus, United Airlines Richard Nunn. Listen everywhere and watch on YouTube and Spotify.
52% of US adults use a VPN to protect their IP address, according to a February 2025 CNET and YouGov survey.
Google’s core businesses remain strong in Q1: Browser scrutiny and AI search shifts could test the foundation of its power
On today’s podcast episode, we discuss (now that tariffs are here), how they’re impacting consumer behavior, some unexpected outcomes, and the numbers that will guide retailers in the months ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analyst Rachel Wolff and Senior Analyst Zak Stambor.
CTV ads reach less than 20% of households: The findings indicate that advertisers need a more strategic approach to capitalize on CTV’s massive potential.
Several weeks ago, Amazon announced Nova Act, an AI model that can search for products, add to cart, and make purchases on someone’s behalf without intervention. As AI agents like Nova Act become more popular, marketers will need to target not only people, but the machines operating on their behalf, using a strategy called machine-to-machine—or M2M—marketing.
Podcast ad revenues surpassed $2 billion in 2024: As revenues maintain consistent growth, advertisers must tap in to meet audiences where they’re at.
On today’s podcast episode, we discuss the many definitions of an “AI agent”, why they’re so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify.
Nvidia and AMD face rising costs and slower rollouts, while China seizes the moment to fill market gaps with homegrown alternatives.
Google AI Overviews decrease CTRs: A new study bolsters claims that Google controls both the search experience and the advertising ecosystem.
With 65% participation and high multi-recipient sharing, Gen Z treats location sharing less like surveillance and more like a way to stay virtually present.
Digital ad spend in Latin America is set to reach 56.4% of total ad spend in 2025, per ĢAV’s forecast. As the region’s digital landscape matures, media quality, and performance are becoming top priorities for advertisers.
HubSpot’s push for AI data privacy: HubSpot customers handled 90% of inquiries without human intervention while meeting strict privacy regulations.
On today’s podcast episode, we discuss how department stores are getting on, how they’re evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.
Snap study shows the power of positive ads: Consumers reported higher brand recall when seeing ads that sparked "joy."
Streaming grew in March, but tariffs could threaten the CTV ecosystem: Despite upward trends, the CTV ad market could become stagnant in the year ahead.
Almost nine in 10 (87%) US executives are comfortable with agentic AI taking over some number of decisions and tasks for customers, according to February data from NLX and QuestionPro.
On today’s podcast episode, we discuss how March Madness viewership stacked up this year, if women’s college basketball was able to sustain the bump from the ‘Caitlin Clark effect’, and how viewers of women’s sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice President of Content Paul Verna, and Vice President of Inclusive Insights Charlene Polite Corley. Listen everywhere and watch on YouTube and Spotify.