蘑菇AV

Social users around the world engage with and make purchase decisions from creator content in similar ways. Localizing creator strategies is key, but marketers can apply the same best practices across many geographies.

The news: Shein鈥檚 and Temu鈥檚 influence in the US is fading quickly as both companies cut ad spending and look to Europe for growth. Our take: Shein and Temu are finding that the billions of dollars they plowed into US advertising have not been enough to secure US customers鈥� loyalty in the face of higher prices. But rather than find ways to extend the longevity of their US businesses, both companies are fleeing to Europe to take advantage of the (currently) more favorable trade environment.

Short-form 鈥渕icrodrama鈥� content is surging in China. As the format gains popularity, streaming platforms are exploring new ways to monetize and export the phenomenon to overseas markets.

Chinese consumers鈥� travel spending softened during a recent holiday: That鈥檚 a clear sign that confidence is strained due to trade tensions with the US.

The R1-0528 model nearly matches OpenAI and Google on reasoning, offering a tantalizing preview of what the cheaper, open-source future of AI could look like.

The outlook for retail media ad spending remains bright throughout most of the world, even as ad budgets are increasingly constrained in the face of economic storm clouds.

Nvidia woos global AI partners, HP shifts output to Mexico and Vietnam, and Lenovo pivots to India鈥攃lear signs that risk mitigation now outweighs China鈥檚 diminishing cost advantage.

A 25% iPhone tariff risks upending Apple鈥檚 manufacturing strategy and slamming profits just as it dives deeper into AI.

Temu parent PDD鈥檚 profits fell 47% in Q1 as global and domestic challenges pile up: The company鈥檚 operating model is ill-equipped for today鈥檚 protectionist trade policies.

The EU proposed a fee on small shipments: The new tax would add to the growing challenges facing Shein and Temu.

Shipments plunged 72% YoY, and Apple and others are scrambling to dodge looming chip tariffs and stabilize shaky supply chains.

US-UK trade deal eases barriers across key sectors: Our FAQ explains how the pact may benefit exporters and affect economic growth.

China鈥檚 economy felt some effects of Trump鈥檚 tariffs in April: Weakening retail sales and factory output show the dangers of a drawn-out trade war.

TikTok is ByteDance鈥檚 global engine: Despite slowing growth in China, the platform continues to expand monetization and user base worldwide.

Alibaba and JD.com embark on ambitious expansions despite challenging conditions: Both are making expensive delivery investments that could worsen China鈥檚 price wars.

A 30% YoY surge in US smartphone imports in March reveals how manufacturers鈥攍ed by Apple鈥攔aced to beat looming Trump-era tariffs.