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On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

P&G’s investments in innovation are driving volume growth: The company gained share in Q2 and kept private labels at bay.

Oracle surged 6% amid AI collaboration news. Apple, SpaceX, and Microsoft align with government priorities, leveraging investments for strategic gains.

Apple pulls its AI news alerts after hallucinations misrepresent major stories. The controversy shows Big Tech’s ongoing struggle to make AI both useful and trustworthy.

Thailand finds itself in the luxury spotlight as China’s luster fades: The country’s booming luxury travel market and growing number of ultra-wealthy shoppers is heightening the appeal.

As US users flee to RedNote, Duolingo reports a 216% jump in Mandarin learners, proving social media loyalty trumps language barriers.