The rapid growth of genAI has the potential to remake marketing and customer experiences in Asia-Pacific. Here鈥檚 how surging investment, consumer enthusiasm, and the evolving regulatory landscape are reshaping digital marketing.
Amid escalating geopolitical tensions and regulatory scrutiny in the US and Western Europe, Chinese ecommerce giants are increasingly turning their focus to Asia-Pacific.
Our expanded retail and ecommerce forecast coverage now includes country-level breakouts for 66 nations around the world. North America, China, and Western Europe continue to drive global outcomes, but a total of 53 countries will have at least $1 billion in ecommerce sales.