The Western Europe region of the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Norway, Netherlands, Portugal, Spain, Sweden, Switzerland, and UK.
TikTok鈥檚 growing Western European user base means it should be an important consideration in the marketing mix. There鈥檚 strong advertising potential, too, though adherence to European regulation could be a limiting factor.
Retail sales growth is slowing in Western Europe as the economic crisis takes its toll on consumer confidence, but ecommerce sales are bouncing back after last year鈥檚 decline.