Total media time spent is falling slowly in France—it won’t drop below pre-pandemic levels until 2026. Meanwhile, digital’s proportion of total media time is gaining as traditional media falls out of favor.
Total media time is on a steady slide in the UK. By 2026, it will drop to below 10 hours per day, the lowest level in a decade. Digital media—particularly digital and social video—is picking up some of the slack, but it won’t halt the decline.
Chase’s newly launched financial media network has opened the floodgates for other financial institutions. While lucrative on paper, securing advertiser and customer buy-in isn’t guaranteed.