蘑菇AV

Tariffs drive ad pullbacks: Temu and Shein reduce US ad spending ahead of policy shift, signaling fallout across ecommerce and social platforms.

Nvidia and AMD face rising costs and slower rollouts, while China seizes the moment to fill market gaps with homegrown alternatives.

Anticipated tariffs are speeding up purchasing decisions, revealing a tension between economic caution and the desire to avoid future markups.

YouTube ad growth is strong, but concentrated funding and economic uncertainty mean only the most distinct startups may thrive.

Smaller sales can produce big results: Once again, Amazon is using category-specific sales events to drive increasingly cautious consumers to spend.

Paying by smartphone is now routine for a growing number of consumers, both in stores and online. Recent data shows the size of the user base, shifting demographics, shopper preferences, and how mobile fits into the spectrum of payment options.鈥�

The Big Four data war: Omnicom and Publicis are pulling ahead in AI and productivity tools. How will others respond?

YouTube鈥檚 Shorts push favors quick hits over deep engagement, leaving influencers to balance reach with revenue in an uncertain ad economy.

We explore two case studies from credit unions that turned to tech to improve efficiency.

Over half (53%) of US video game players who mostly play story-driven, single player games say that advertising in games or game-related promotions has at least somewhat of an impact on their purchasing decisions, according to March data from CivicScience.

Finding the right creators remains the biggest hurdle for brand marketers, with 43.9% citing it as their top challenge despite 77.7% saying they increased their creator marketing budgets this year. That鈥檚 a key finding of new research from Spotter and 蘑菇AV on brands鈥� approaches to long-term partnerships.

DoubleVerify threatens to sue Check My Ads: The dispute highlights the need for advertisers to remain vigilant when choosing verification partners.

Trump says his drug pricing executive order will lower medication costs for Americans: But that could depend on how the Inflation Reduction Act鈥檚 鈥減ill penalty鈥� is addressed. The pharma industry is watching closely.

Target鈥檚 foot traffic has declined for 10 straight weeks: The drop followed its decision to step back from DEI efforts, a topic the CEO discussed with activist Al Sharpton.

Health insurers鈥� digital tools lack basic capabilities: Medicare Advantage insurers must improve the digital experience since members can switch plans each year.

Tariffs imperil beauty industry just as post-pandemic boom slows: Costs are expected to spike as duties hit key imports, leaving brands scrambling to maintain sales without alienating price-conscious buyers.

With limited transparency on causes, these failures remind users that platform dominance doesn鈥檛 guarantee stability or uninterrupted access.

Deploying 50+ LLMs, Google blocked 39.2 million advertiser accounts in 2024, making AI the main enforcer of ad safety at global scale.

In-store payments provide a new growth avenue for BNPL providers facing slower industrywide volume growth

There鈥檚 little relief in store for the housing industry: Housing starts plunged in March, while the country鈥檚 largest homebuilder warned of weak demand.

The deal, which also includes FIS鈥檚 purchase of Global Payment鈥檚 issuing business, redraws lines that had previously been blurring

Michaels looks to attract Party City and Joann鈥檚 shoppers: The crafts retailer expands its selection of party supplies and balloons, while also enhancing its in-store events.

The company said its premium base will help it withstand a potential economic slowdown or other macroeconomic concerns

With 65% participation and high multi-recipient sharing, Gen Z treats location sharing less like surveillance and more like a way to stay virtually present.