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The 18 countries surveyed were: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, South Korea, Spain, Switzerland, United Arab Emirates (UAE), the UK, and the US.

And while Switzerland used to be known as a haven for tax evaders, its now-more-regulated banking industry is attracting serious investors who want more stability than the US can currently offer.

The Western Europe region of the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Norway, Netherlands, Portugal, Spain, Sweden, Switzerland, and UK.

Switzerland. Switzerland was No. 3 in Western Europe in average time spent with PC/laptop/tablet devices at 3:04 daily. This was 9 minutes above the regional average. However, time spent with mobile devices (2:40) was below the regional average, suggesting a preference for larger screens. Print media consumption in Switzerland was exceptionally high.

Like the broader apparel sector, most luxury goods are imported from other markets, like the European Union, the United Kingdom, and Switzerland鈥攚hich face tariffs of 20%, 10%, and 31%, respectively. Shoppers will be stuck with at least some of those costs: UBS expects European luxury goods to cost 6% more, on average, as a result of the tariffs.

The backdrop: US pharma companies Pfizer, AbbVie, Johnson & Johnson, and Merck are among those that report taxable income from foreign subsidiaries in countries like Ireland and Switzerland, avoiding US tax bills. Trump has previously called out pharma companies鈥� tax shelters, and US Commerce Secretary Howard Lutnick recently singled out Ireland in his goal to remove 鈥渢ax scams,鈥� per WSJ.

Spotify reported a successful January launch in the US, UK, Canada, and Australia, and now plans to expand the program to eligible creators in France, Luxembourg, Belgium, Ireland, New Zealand, Netherlands, Germany, Switzerland, and Australia starting April 29.

Swiss footwear company On posted raised its full-year sales and gross margin outlook, citing broad-based geographical strength as Gen Z consumers scoop up its premium-priced athletic shoes.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Deep research is initially available only to US-based subscribers; the company said it鈥檚 working to bring the feature to the UK, Switzerland, and the EU. Deep research is a step toward AGI: The new AI agent integrates text, PDFs, and images into a cohesive analysis that can be applied to finance, science, policy, and engineering.

A growing number of startups are specializing in serving this market, including neobanks Alpian (Switzerland), Monument Bank (UK), and Onyx Private (US). Incumbents like HSBC, CIBC, and JPMorgan Chase have also launched mass affluent products. Alternative data is the key to identifying mass affluent consumers.