蘑菇AV

Essential goods categories will run out of steam, leading to a slowdown in ecommerce growth.

Nike expects more pain as external headwinds complicate its turnaround plan: The company forecast a mid-teens drop in quarterly sales as inventory struggles and tariffs take their toll.

Gaming is up, but marketers must pick their spots: Most casual gamers ignore ads, but players in story-driven and open-world titles are more likely to engage.

This week, beauty buyers take action on texts, influencers have indirect influence, and podcast fandoms benefit brands.

This week, Walmart wins the hearts of US grocery shoppers, secondhand retailers could see a tariff bump, and home is where the breakfast is.

Anthropic鈥檚 newest upgrade pits it against Google, Perplexity, and OpenAI鈥攅scalating the fight for information dominance.

Apple faces lawsuit over false advertising for delayed iPhone 16 features: The case echoes concerns over the impact that deceptive advertising can have on brands.

Amazon outperformed rivals during February 28 economic boycott: Industry KPI data shows Walmart's and Instacart's online traffic declined.

The partnership will help Affirm compete with rival Klarna, which already has a large European presence

Wayfair to open a 150,000-square-foot store in Atlanta: The retailer鈥檚 physical stores act as three-dimensional billboards, driving sales by keeping the brand front-of-mind.

Growing in new markets can offset potential losses from increasing POS competition

Weight loss drug ads are prevalent on digital media: But these ads are often misleading, and younger consumers are particularly at risk of falling for deceptive weight loss drug offerings.

Nurses are still in short supply: There are efforts to improve nurse satisfaction. But more nurses are quitting than being hired, and patients鈥� trust in quality of care is at risk.

OOH surges past $9B in ad spend: Programmatic DOOH and social amplification make OOH a performance-driven tool for modern advertisers.

Influencers are advising people to take their money from banks and deposit it with a credit union.

Issuers can capitalize on the 46% of users who proactively seek out deals with their cards

On today鈥檚 podcast episode, we discuss how virality is being redefined, how the word 鈥淐reator鈥� is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify.

Nearly half (48.0%) of US digital shoppers want to see AI-driven customer service quality improved or added on ecommerce sites, per a February 2025 survey from Cint and Omnisend.

This year鈥檚 festival highlighted a maturing creator economy, a reality check for AI, and bigger and bolder brand activations and marketing trends.

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?