蘑菇AV

US creator revenues from social media sponsored content will reach $10.52 billion this year, marking a 15.0% YoY increase, per our March 2025 forecast.

Retailers stop viewing the store as "a single moment and start to take a step back to ask 'What's the lifetime value of investment, and what role does the store play in driving that maximum lifetime value?'" said Ethan Chernofsky, senior vice president of marketing at Placer.ai, at last week's 蘑菇AV's summit on Commerce Media Trends 2025.

On Monday, US and Chinese officials reportedly announced a significant reduction of the recent tariffs that have led to economic uncertainty around the world.

鈥淪hopper journeys are very complex, and retail media networks (RMNs) need scale to reach those shoppers, wherever they may be,鈥� said Shawn McGahee, head of retail media at Google, during last week鈥檚 蘑菇AV Summit on commerce media.

Commerce media is expanding in terms of numbers of players, but ad spend patterns remain the same.

On today鈥檚 podcast episode, we discuss Meta鈥檚 capacity to weather the tariff climate, how Meta plans to redefine advertising, and what happens if it is forced to sell Instagram and WhatsApp. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

Nearly $30 billion in ad spend will skip the ad triopoly: Meta, Google, and Amazon will see pullbacks as advertisers explore other options

A recent survey reveals many may regret their decision to incur student debt.

NBCU highlights sports, streaming at Upfront event: The presentation outlined NBCU鈥檚 plan to offset declining traditional TV revenues.

As OpenAI downshifts profit goals, Microsoft may trade revenues for long-term access, reshaping one of AI鈥檚 most powerful partnerships.

Claude鈥檚 new tool offers developers a way to skip the browser and run real-time, cited searches鈥攖hreatening ad models and SEO strategies alike.

While developers tout productivity bots, users prefer simple, free, opt-out-friendly AI for creative and informational help鈥攏ot task automation they never asked for.

Tariffs are a heavy burden for foreign automakers: Toyota, Nissan, and Mazda are among the companies that stand to be hit hard by punishing US auto duties.

Carvana, CarMax expect price advantage as auto tariffs take effect: But softer demand coupled with automakers鈥� efforts to keep new car pricing steady could blunt their edge.

Attention measurement is maturing: The hotly sought-after metric is getting industry standards thanks to the IAB and MRC.

CTV ad spending has seen double-digit growth in recent years, but tariffs and economic uncertainty could lead to a flat 2025.

With AI bios and comment pinning features, Reddit is courting SMBs and zeroing in on its role in the purchase journey.

The new Account Status dashboard helps explain post visibility, giving Threads an edge over X by offering clarity amid Meta鈥檚 evolving content policies.