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Gen Zers continue to overtake millennials in several prominent digital activities and platforms, including social commerce, podcasts, and Instagram.

Visit our Impact of Tariffs hub to explore all of our regularly updated coverage unpacking the tariffs and the digital economy. Payment providers are going all in on stablecoins. Expected regulatory clarity is opening the door for stablecoin payments.

Consumers in Japan have been slow to embrace digital technology, but they are gradually warming to it. Recent data shows consumers are changing their online shopping and media consumption behavior.

Develop commerce strategy and develop media strategy (retailers and brands). Showcase opportunities to customers (agencies and solution providers). Executive Summary. Holiday retail and ecommerce sales growth will decelerate. In a reversal of the historical trend, retail spending will fizzle as a tumultuous year comes to a close.

Mars United Commerce. Nielsen. OCC. Path to Purchase Institute. Pi Datametrics. Skai.

贵谤补苍肠别鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

Online fashion sales growth in France is stabilizing as global competitors capture market share and social platforms become more influential.

To be successful in the era of AI commerce, brands and retailers need to look beyond the hype and deliver meaningful experiences that balance personalization and automation with authenticity and security. Key Question: How should retailers and brands adapt their commerce strategy to tap into AI鈥檚 potential?

Develop commerce strategy (retailers and brands). Develop media strategy and allocate budget for campaigns (brands and agencies). Executive Summary. Digital buying has plateaued among older generations, leaving Gen Z to drive growth. Many Gen Zers still live with their parents鈥攅specially those ages 18 to 24. This reduces financial pressures and enables more discretionary spending.

The pullback from China鈥檚 two major spenders will lower advertising costs across their top digital channels. At the peak of their spending in 2023 and 2024, Temu and Shein ranked as the second- and third-largest digital retail advertisers in the US, per Sensor Tower鈥攐nly Amazon spent more.

The news: The battle for streaming dominance is heating up between Netflix and YouTube, as both look to assert themselves in an increasingly crowded field. The platforms accounted for 20% of all TV viewing time in May, per Nielsen data. Our take: YouTube鈥檚 appeal as a (mostly) free platform means it鈥檒l likely continue its dominance鈥攂ut all hope isn鈥檛 lost for Netflix, which continues to lead in paid streaming offerings. YouTube鈥檚 ad-supported free model reinforces its lead against Netflix鈥攂ut Netflix can compete better if it can justify its premium price with exclusive content and an improved user experience.

On today鈥檚 podcast episode, we discuss Every Man Jack鈥檚 performance vs. brand marketing priorities, the role of marketplaces for the company, and what tactics the brand uses to stand out from the pack. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Senior Analyst Zak Stambor, and VP of Growth Marketing & E-Commerce at Every Man Jack Nick Hasselberg.

叠谤补锄颈濒鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

The latest data on advertising, retail, and ecommerce sales in Spain reveals slowing growth in digital ad spending and untapped potential for social commerce.鈥�

Retail media is now being adapted by companies in other verticals: Financial services and travel companies are among those launching commerce media networks in a bid to monetize their first-party data.

The news: Sovos will automate Shopify鈥檚 sales tax returns process for merchants. Our take: Reclaiming time and reducing risk for merchants helps position Shopify as a stronger commerce platform and partner.

The news: Reddit rolled out two AI-driven ad tools鈥擱eddit Insights and Conversation Summary Add-ons鈥攖o tap into its massive archive of user conversations to help brands reach more audiences effectively, per Reuters. Reddit is using generative AI (genAI) to distill user sentiment and track subreddit trends for sharper ad targeting. Our take: Where Meta and Google rely on targeting individual users, Reddit is spotlighting group dynamics and a shift toward community-led marketing. If these tools succeed, they could offer a new avenue for how brands approach discovery, feedback, and brand perception.

The digital landscape in Europe is slowing, but opportunities for advertisers, brands, and retailers still exist. Knowing where to look to achieve the best outcomes will be paramount.

Reddit taps commerce and community: The platform aims to help advertisers engage intent-driven users at every stage of the purchase journey.

The growth of CTV, which combines the broad reach of television with the interactive capabilities of digital devices, is expected to further accelerate the use of shoppable video,鈥� Babcock said. In-store is also broadening retail media鈥檚 audience. Orange Apron Media expects in-store media placements to increase on digital displays on endcaps, interactive kiosks, and audio advertisements, Babcock said.