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Aligned with existing guidelines for online retail media, the new in-store standards ensure consistency across digital and in-store ad placements. The new standards categorize retail spaces into five sections: exterior, entrance, checkout, in-aisle, and other store perimeter areas. In-store ad formats include digital screens, audio, connected shopping experiences, and experimental ads.

Publicis acquires Mars United Commerce: The deal strengthens holding company鈥檚 ability to offer commerce media solutions.

TikTok Shop, which debuted in the US in September 2023, is a hefty contributor to the nation鈥檚 commerce sales and buyer growth. Our take: TikTok鈥檚 edge in SOV positions it as a crucial channel for conversion and discovery and provides yet another data point proving its value to advertisers and marketers.

US apparel ecommerce sales are set to reach $263.18 billion by 2028. To take advantage of this opportunity, brands and retailers need to understand online sales trends as well as shopper behaviors and preferences.鈥�

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

Amazon鈥檚 genAI push continues with new seller tools: The retailer released Project Amelia, an AI assistant to help sellers with queries and troubleshooting, alongside other features to improve the merchant and customer experience.

Digital sales will get a boost from mobile shopping during the holidays. Mcommerce retail sales will total $140.65 billion during the 2024 holiday season, up 13.4% YoY. Mcommerce now accounts for over half of online sales during the holidays.

Consumer behaviors will be shaped by continued uncertainty, heightened in an election year, and cultural trends spilling over into commerce (think Krispy Kreme and Ozempic). Retailers that lean into tech advancements and get back to basics will win.

This report analyzes shopping behavior in nine product categories, gauging the impact of traditional and digital media, as well as online and physical stores. This deck will:. Provide analysis of the key platforms that drive brand and product awareness. Break down the various research tools that consumers use in the mid-funnel consideration phase.

Meta, TikTok, and YouTube are focused on video commerce. All three platforms have rolled out shoppable video ad formats, which have been shown to boost conversion rates by as much as 30%, per Net Solutions.

鈥淥ver the last 12 months, we鈥檝e seen a flurry of [media advertising] activity from outside the retail sector,鈥� our analyst Sarah Marzano said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Although retail kicked off the commerce media trends, financial services, travel companies, and intermediaries such as Instacart and Uber Eats are monetizing their customer data and setting up ad networks. The rise of commerce media networks is changing the way advertisers approach targeting and how consumers interact with brands. Here are four predictions on these emerging trends.

Our annual report on ecommerce in Canada highlights our most recent forecasts for all flavors of retail, including brick-and-mortar, digital buying, and mobile commerce.

On today鈥檚 podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.

Inditex bounces back after a rainy summer dented sales growth: The Zara parent reported a strong start to Q3 as shoppers responded positively to its product assortment.

Roblox wants to be an ecommerce platform: After a pilottesting physical goods sales with Walmart and E.l.f. Beauty, the gaming platform sees big potential in online sales.

Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what鈥檚 in store.