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Consumers in Latin America Who Use Traditional Search Engines to Research a Product They Would Like to Purchase Digitally, by Country, Jan 2022 & May 2023 (% of respondents)
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May 24, 2023
Source: 蘑菇AV; Livepanel
Digital Buyer Penetration in Latin America, by Country, 2023 (% of internet users vs. % of population)
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Jun 1, 2023
Source: Insider Intelligence | eMarketer
Retail Ecommerce Sales Share in Latin America, by Country, 2024 (% of total retail sales)
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Jul 1, 2024
Source: 蘑菇AV
Key Shopping Holidays in Select Countries in Latin America, by Month, 2024
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Mar 26, 2024
Source: 蘑菇AV
The Retail Media Landscape in Latin America, 2024
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May 1, 2024
Source: 蘑菇AV
Social Commerce Buyers in Select Countries, April 2023 (% of respondents)
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Jun 28, 2023
Source: Wunderman Thompson
Livestream Commerce Buyers in Select Countries, April 2023 (% of respondents)
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Jun 28, 2023
Source: Wunderman Thompson
Retail Media Ad Spending in Latin America, by Country, 2022-2028 (billions)
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Mar 29, 2024
Source: 蘑菇AV
Mercado Libre Ad Revenues in Latin America, by Country, 2022-2026 (millions)
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Mar 29, 2024
Source: 蘑菇AV
4 trends from NRF鈥檚 Big Show 2025: Gen Z, microtrends, payment puzzles, and digital grocery
The National Retail Federation鈥檚 (NRF) Big Show closed earlier this week, bringing together retailers, tech companies, and industry experts to discuss the future of retail. Key takeaways included Gen Z鈥檚 influence on shopping, which will last even if TikTok goes away, the accelerating trend cycle, hesitation to adopt new payment technologies, and the transformation of digital grocery. Here are four takeaways from the event.
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Jan 16, 2025
Amazon Has the Most Well-Known Retail Media Solution in Latin America, but Regional Players Are Gaining Ground in Brand Awareness (% of ad buyers in Latin America who are aware of select regional RMNs, June 2023 & July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Paid Media Channels Ad Buyers in Latin America Will Use to Place Digital Ads, June 2023 & July 2024 (% of respondents)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Retail Media Falls Short on Creative Freedom and Data Sharing for Advertisers in Latin America (% of retail media ad buyers in Latin America, July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Retail Media鈥檚 Growth in Latin America Hinges on Fixing Standardization and Measurement Gaps (% of retail media ad buyers in Latin America, July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Advertisers in Latin America Want Standardized Sales-Related Metrics to Better Assess Campaign Performance (% of retail media ad buyers in Latin America, July 2024)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Comparative Estimates: Total Retail Sales Share Among Select Traditional Retailers in Latin America, by Channel, H1 2023 (% of total retail sales)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Cencosud; Ripley; Grupo 脡xito; Raia Drogasil
Comparative Estimates: Share of New Total Retail Sales Among Select Companies in Latin America, by Channel, H1 2023 (% of new total retail sales)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Mercado Libre; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Magazine Luiza ; Carrefour Brasil; Grupo 脡xito; Raia Drogasil
Comparative Estimates: Retail Marketplace Ecommerce vs. Total Retail Sales Growth Among Select Companies in Latin America, H1 2023 (% change vs. same period of prior year)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Mercado Libre; Falabella; Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Ripley
Comparative Estimates: Retail Marketplace Ecommerce Sales Share Among Select Traditional Retailers in Latin America, H1 2019-H1 2023 (% of total retail sales)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Ripley
Comparative Estimates: Retail Marketplace Ecommerce Sales Share Among Select Traditional Retailers in Latin America, H1 2019-H1 2023 (% of total retail ecommerce sales)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Ripley
Comparative Estimates: Retail Marketplace Ecommerce Sales* Among Select Companies in Latin America, Q2 2021 & Q2 2022 (millions)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Mercado Libre; Falabella; Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Americanas S.A.; Ripley
Comparative Estimates: Retail Ecommerce Sales* Among Select Companies in Latin America, H1 2023 (millions)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Mercado Libre; Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Cencosud; Ripley; Dafiti; Grupo 脡xito; Raia Drogasil
Top 5 Touchpoints/Channels Marketing and Ecommerce Professionals* in Latin America Will Use to Reach Consumers, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay)
Comparative Estimates: In-Store Retail Sales Growth Among Select Companies in Latin America, H1 2023 (% change vs. same period of prior year)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Cencosud; Ripley; Grupo 脡xito; Raia Drogasil
Comparative Estimates: In-Store Retail Sales* Among Select Companies in Latin America, H1 2019-H1 2023 (billions)
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Oct 4, 2023
Source: Insider Intelligence | eMarketer; Falabella; Liverpool; Walmart de M茅xico y Centroam茅rica (Walmex); Magazine Luiza ; Grupo Casas Bahia (formerly Via); Carrefour Brasil; Cencosud; Ripley; Grupo 脡xito

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