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TikTok may go, but social media is forever. 鈥淲hile the fate of TikTok and TikTok Shop in the US hang in the balance, the broader trends driving Gen Z shopping behavior are here to stay,鈥� said our analyst Sky Canaves. While it鈥檚 unclear if TikTok will even live to see next week in the US, retailers and brands should still focus on how Gen Z shops.

"Retail media could have a key role to continue driving growth for advertisers which sell products through retail," said Jonathan Fasano, business development director at Walmart Connect Mexico and Central America, during a recent 蘑菇AV Summit on commerce media.

It鈥檚 opening a community center on the US-Mexico border and creating financial handbooks for migrants.

Every single year we've done this report, if you ask people, "Are you spending less time on social media?" They say, "Yes, of course, we are." But then when you actually look at it, they're probably not. They might actually be spending more. But we're seeing a widespread behavior change.

I think YouGov reports that younger age groups are reporting that sports is not in their top interests at a lesser rate than older age groups, but they're much more engaged with it in social media and getting it through other digital channels.

Social media and digital platforms are being held accountable for issues that affect the children and teens who use their platforms, from privacy to mental health and addiction:. In the US, several states have enacted related bills, with Congress and the surgeon general considering additional protections.

The risk of AI fueling the misinformation problem posed by social media is concerning, but the tech comes with bigger problems, like copyright infringement, more sophisticated cyberattacks, undermining education, and disrupting human occupations. Tech companies are aware of these risks, but some are under pressure to please investors and beat the competition in spite of them.

In 2023, it will trail only the larger regions of Asia-Pacific, Latin America, and the Middle East and Africa in total retail sales growth, per our forecast. In terms of ecommerce growth, it will lag only the latter two. Retail sales growth will stay above pre-pandemic levels.

Digital ad spend is growing and going increasingly toward programmatic formats. Search ad spend is on the rise as well, as retail media growth remains healthy. And social media is in better shape than previously projected. Here are five recent charts forecasting the future of ad spend.

Social media burnout. 鈥淎necdotally, a lot of people I speak with feel like they鈥檙e overloaded with social media and are basically pulling back from, if not canceling, accounts on platforms like Facebook and Instagram,鈥� our analyst Paul Verna said.

While this won鈥檛 be far behind North America鈥檚 111.5 million, it will be significantly below user numbers in Latin America, the Middle East and Africa, and Asia-Pacific. As a percentage of the population, the picture is better. With 22.4% of the total population active on the platform, Western Europe sits behind only North America and Latin America.

So I don't think there'll be a strong division in the future between social media creators versus Hollywood producers and actors. There'll be a molding where the line becomes less clear, and I would say that type of content producer will become valuable to Netflix, especially for very young viewers. Marcus Johnson:.

Digital, traditional, and total media ad spending growth will all accelerate in 2024, although only modestly. The outlook has stabilized for most countries and regions, even if spectacular growth is harder than ever to find.

The country's central bank launched a pilot of the digital real, with hopes of giving the public access by the end of 2024.

The Meta-owned company's determination to overcome regulatory hurdles could signal bigger international ambitions

Dorsey said Block was eyeing regions where the population with internet access will grow the fastest鈥攊ncluding Africa, Latin America, Asia, and Oceania. Artificial intelligence. Block plans to introduce machine learning across all its products and services, according to Dorsey, to improve efficiency and create new features for customers.

North America has the most podcast listeners in the world for now, but in 2025, it will be eclipsed by Latin America and by 2027, China will have more listeners than any other country or region. But it's not all sunshine and flowers in podcast land, as Paul Briggs alluded to in last month's Around the World podcast, commenting about time spent with podcasts. Paul Briggs:.

Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future鈥攚e estimate that online sales will account for only 10.0% of total retail by 2027.

Users can now add their US passports and more transit cards to their wallets, and Google is getting more companies to accept these passes

Some 30.1% of respondents watched vlogs/influencer videos, about 5 percentage points ahead of the No. 2 region, Latin America. Using paid platforms to follow creators/influencers was reported by 11.8% of respondents in the region. Device Ownership. Ownership of smart TVs in the region ranked last globally.

Marketers in countries that benefit from maintaining a good relationship with China, including those in Latin America and Southeast Asia, should be less concerned about a potential ban. Data privacy attitudes and policies also matter. EU governments have historically been stricter than the US on data privacy and security.