蘑菇AV

Programmatic鈥檚 share of the US display ad market continues to inch upward, despite ongoing disruption from privacy changes. This deck will:. Contextualize programmatic ad spending growth. Explore major challenges shaping programmatic budget allocations. Examine the position of retail media in the programmatic ecosystem.

DoubleVerify sues Adalytics for alleged defamatory statements: The case underscores rising tension between ad verification firms and watchdog groups.

Nielsen is sunsetting its legacy panel-only measurement this year. What do advertisers need to know as they prepare to transact on big data-based metrics at scale?

We categorize spending on YouTube as display advertising, and campaigns will likely follow the same path. However, keyword targeting in the YouTube search function would be a wise move. Search is beginning to splinter, but YouTube offers great scale. Threats from social search and AI search mean Google will likely look to YouTube to help bolster its search dominance.

This is the first installment of our 鈥淢exico Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淏razil Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淢exico Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淏razil Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the first installment of our 鈥淏razil Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淢exico Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The trend: Healthcare and pharma marketers plan to increase or maintain spending on every digital media channel, according to a May 2025 survey from Mediaocean. The big takeaway: Healthcare and pharma marketers have established their presence and corresponding strategies on still-important media channels such as CTV and search. Digital video and social media are underexplored advertising opportunities for this space.

LinkedIn will capture 47.2% of B2B display ads, while Meta鈥檚 targeted ad tools remain a key revenue driver in 2024. B2B social ad spending continues to account for almost half of all B2B digital ad spending. B2B retail ad spending is increasing, particularly due to Amazon Business.

Puma might also consider expanding the campaign into different digital channels鈥攕uch as growing its search engine marketing efforts, investing in display advertising, and focusing on mobile advertising鈥攖o reach customers at as many touchpoints as possible.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�