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Conversely, healthcare and pharma spends less on display ads as a share of total digital ad spending (42.9%) than any industry we cover, except for travel. Total display ad spending will reach $9.48 billion in 2024, up 15.3% YoY. Display spending growth will slow to 4.5% next year and 8.3% in 2026, when it will reach $10.74 billion.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Programmatic shoulders the digital display ad market. Programmatic advertising is the prevailing means of reaching consumers digitally, accounting for more than 9 in 10 display ad dollars in the US this year. Programmatic ad spending growth is driven primarily by video formats across streaming platforms and social networks.

Nielsen is sunsetting its legacy panel-only measurement this year. What do advertisers need to know as they prepare to transact on big data-based metrics at scale?

We categorize spending on YouTube as display advertising, and campaigns will likely follow the same path. However, keyword targeting in the YouTube search function would be a wise move. Search is beginning to splinter, but YouTube offers great scale. Threats from social search and AI search mean Google will likely look to YouTube to help bolster its search dominance.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The 2024 US presidential election ushered in a new normal in brand safety, with prominent social media companies such as X and Meta shifting the burden of content moderation from internal teams and contractors to users.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�

On today鈥檚 special edition podcast, 蘑菇AV analysts鈥疭arah鈥疢arzano and鈥疢ax鈥疻illens explore how commerce media is reshaping advertising鈥攃overing platform innovation, measurement, and its overlap with CTV and social鈥攂efore a fireside chat with Chase鈥疢edia鈥疭olutions鈥� Lauren鈥疓riewski. Recorded live at the 蘑菇AV Commerce鈥疢edia鈥疶rends鈥�2025 virtual summit on May鈥�9th. Listen wherever you find podcasts, or watch on YouTube and Spotify.