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And not far behind, display advertising secures 22.5% of the budget. Notably, digital out-of-home (DOOH) makes a strong showing, indicating a blend of digital innovation with traditional advertising methods. Emerging formats, such as influencers and connected TV, are steadily carving out their niches as well, each with just under 2% of total spend. Spain's global digital footprint is growing.

The network will offer on-site search and display ads, as well as off-site ads via YouTube and connected TV (CTV). Airlines. Strengths: Captive audience during flights. Well-developed loyalty programs. Physical and digital channels mean a diverse array of ad formats. Considerations: Potential scrutiny over data usage practices. Insufficient Wi-Fi on flights.

By 2025, LinkedIn鈥檚 B2B display revenues, which includes video, are projected to reach $3.72 billion, and YouTube鈥檚 B2B ad revenues will reach $355.8 million. Overall, B2B video advertising鈥檚 share of digital ad spending is increasing and is projected to be 13.9% by next year. There has been a steady YoY increase over the past nine years. User-generated video content drives higher engagement.

It also rolled out several Walmart Connect updates earlier this year: It offered offsite media to non-endemic brands and made its display ads available to 鈥渂rands of all sizes鈥� through the programmatic Walmart Ads marketplace. The push appears to be working: Walmart Connect in the US grew 26% in Q3, and we expect its US advertising revenues to jump 31.6% this year.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Nielsen is sunsetting its legacy panel-only measurement this year. What do advertisers need to know as they prepare to transact on big data-based metrics at scale?

We categorize spending on YouTube as display advertising, and campaigns will likely follow the same path. However, keyword targeting in the YouTube search function would be a wise move. Search is beginning to splinter, but YouTube offers great scale. Threats from social search and AI search mean Google will likely look to YouTube to help bolster its search dominance.

CTV saw better attention metrics worldwide than online video or display ads, at 69.5 AU compared with 38.4 AU for online video and 22.1 AU for display in Q3 2024, per Adelaide. CTV鈥檚 high potential for capturing attention could be one contributing factor to YouTube鈥檚 high CPM, compared with TikTok and Snapchat. Nearly 7 in 10 (67.7%) US YouTube viewers watch via CTV, per our October 2024 forecast.

Ads Creative Studio facilitates the creation of multiple YouTube video ad versions and customization of display ads. Automated Ad Campaigns (high impact, easy to implement). Why genAI? GenAI offers powerful tools for each stage of the ad campaign process and can significantly enhance ad creation, assist with placement decisions, and contribute to ongoing optimization.

The DOJ鈥檚 proposal to unwind Google鈥檚 ad stack could reshape digital advertising鈥攑otentially leveling the playing field for advertisers and giving publishers more leverage

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�

The 2024 US presidential election ushered in a new normal in brand safety, with prominent social media companies such as X and Meta shifting the burden of content moderation from internal teams and contractors to users.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

On today鈥檚 podcast episode, we discuss what traveler media can do that retail media can鈥檛, what makes travelers more receptive to personalized ads, and the possibilities that emerge once fast, free WiFi becomes ubiquitous on planes. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and the CEO of MileagePlus, United Airlines Richard Nunn. Listen everywhere and watch on YouTube and Spotify.