蘑菇AV

Go further: Listen to our podcast 鈥淩eimagining Retail: What the Kroger-Albertsons merger means for the future of retail media networks鈥� to learn more about how and why the deal came about.

Listen to the full podcast. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

On today鈥檚 podcast episode, we discuss how March Madness viewership stacked up this year, if women鈥檚 college basketball was able to sustain the bump from the 鈥楥aitlin Clark effect鈥�, and how viewers of women鈥檚 sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice President of Content Paul Verna, and Vice President of Inclusive Insights Charlene Polite Corley. Listen everywhere and watch on YouTube and Spotify.

Amazon鈥檚 ad business powered the retailer to a better-than-expected Q1: A 21% increase in ad revenues helped offset flat sales growth in its ecommerce business.

On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.

鈥淎s we're starting to see more AI-driven influencer identification tools emerge, it's actually going to be much easier for marketers to focus on things like engagement rates and creative alignment,鈥� said our analyst Jasmine Enberg in our "Behind the Numbers" podcast. Here are some of the social and creator economy trends to watch in 2025, according to our analysts. Search dollars move to social.

Podcasts and audio are also great, efficient ways brands are connecting with the Olympics,鈥� said Jennifer Kohl, chief media officer at VML. Kohl said one of her favorite activations is 鈥渜uick-turn content,鈥� where brands can tell Olympic stories of winners and underdogs as they emerge. Use this chart:. Allocate sports marketing budget. Consider partnerships with lesser-known Olympic athletes.

The Weekend Edition includes a dedicated section on the website, two new newsletters, and a narrated audio playlist available through the Bloomberg app and Apple Podcasts. According to Bloomberg, this expansion aims to reach 1 million subscribers by mid-2025; it currently has 740,000, up from 590,000 this past July.

On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano.

In today's episode of The Banking & Payments Show podcast, we will be discussing the potential risks that AI poses to financial institutions. In the 'Headlines' segment, we will examine an article from BBC.com titled "Could AI Trading Bots Transform the World of Investing," which discusses risk-related issues such as AI bots making financial decisions autonomously. In the 'Rankings' segment, we will rank the 5 AI risk categories that financial institutions must address in terms of importance. Join the conversation as host Rob Rubin chats with analysts Jacob Bourne and Grace Broadbent.

In today鈥檚 episode of The Banking & Payments Show podcast, we talk about the most (and least) impactful ways that the new Trump administration might impact the banking sector, and the unintended consequences on mortgage rates and the mortgage industry if tariffs raise the cost of consumer goods and construction materials. Join the discussion with host and Head of Business Development, Rob Rubin, economics correspondent at Politico, Victoria Guida, and our Principal Analyst, Tiffani Montez.

On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

The Walt Disney Co.鈥檚 recent moves, including the full acquisition of Hulu and adjustments in its content investment strategies, underscore a pivotal phase for the growth of the entertainment giant鈥檚 streaming business.

On today鈥檚 podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how 鈥淧lanet YouTube鈥檚鈥� gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss if AI development is slowing down or speeding up, when it鈥檚 all said and done what happens to TikTok, if live sports are under threat from highlights, the potential impact of impending tariffs, which sports kids play the most, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasts Oscar Orozco, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner.

D2C ecommerce will continue to grow at above-average rates. But that growth will be driven by established brands selling directly鈥攏ot digitally native brands.

鈥淭he customer journey is constantly evolving and it's not linear.鈥� That was the advice of Ram Iyer, worldwide director of digital strategy and ecommerce at Microsoft, speaking this week on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Retail media鈥檚 rise in popularity is being boosted by increasing ecommerce sales, a wide variety of ad formats, and established retailer-brand relationships. But an increasingly crowded space may have advertisers feeling overwhelmed, which could put a bit of strain on retail media鈥檚 growth.

But there鈥檚 still room for improvement, with more than 20% of marketers not confident in their ability to measure ROI across email, podcasts, and streaming audio. Better measurement would unlock more ad spend across channels, but marketers are still scrambling to determine the best identity solutions. 5. B2B faces unique challenges.

From the rise of foldable smartphones, the shift in ad spend from browsers to apps, and the growth of shoppable media, these predictions from our analysts reveal how evolving consumer behavior will impact the mobile market.

US ecommerce marketplaces will account for $384.57 billion in sales this year, a growth of 10.2% over 2022, according to our forecast. That growth will accelerate through the end of our forecast period in 2027, at which point sales will surpass $600 billion. 鈥淎mazon has really written the playbook for operating a successful marketplace in the US,鈥� said our analyst Sky Canaves. Here鈥檚 a closer look at how the three biggest US ecommerce marketplaces stack up.

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.

鈥淸Digital game advertising] has been ignored in the past both because the numbers weren鈥檛 that big and reputationally it wasn鈥檛 the best,鈥� our analyst Ethan Cramer-Flood said on an episode of the 鈥淏ehind the Numbers鈥� podcast. The ads in games weren鈥檛 high quality or from well-known advertisers, but that鈥檚 changing, Cramer-Flood said.

After boosting the D2C model over the last decade, digitally native vertical brands (DNVBs) face a slowing market, with sales growth declining every year through the end of our forecast period in 2028. That means acquiring customers and revenue can鈥檛 solely be done through online channels such as social media, as DNVBs have relied on in the past. Here are three ways DNVBs can continue the momentum of their digital buzz.

On today鈥檚 podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.