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Consumers鈥� vaccine skepticism persists: Their growing distrust coupled with the spectre of RFK Jr. leading the HHS could portend bad news for Big Pharma

Inside Radio. Integral Ad Science. Interactive Advertising Bureau (IAB). Internet Retailing. Klarna. LiveIntent. Mobile Marketing Magazine. Modern Retail. Payments Dive. PayPal. PubMatic. Reuters. Revolut. The Drum. The Financial Times. The Independent. The Media Leader. The Wall Street Journal. U.S. News & World Report. Wildfire Systems. Women鈥檚 Wear Daily. Yahoo Finance.

To expand its retail media presence, 7-Eleven is rolling out its Gulp Radio network to 5,000 stores. 鈥淲e've seen a lot of retailers move into in-store audio,鈥� said Feger. 鈥淚t's got a really low barrier to entry and it's just a really smart way for a lot of retailers to start experimenting with in-store retail media.鈥�.

Microsoft, Oracle, and billionaire investors are vying for a TikTok buyout, with ByteDance keeping a stake. The deal could reshape TikTok鈥檚 data security and advertising model.

Several retailers have focused instead on in-store audio/radio, which requires a much smaller investment. 鈥淚f we鈥檙e addressing a customer in a social environment or in a TV environment or in our own app, and we know a lot about them, it鈥檚 a missed opportunity if we don鈥檛 also tailor the creative to the environment and to what we know about them.

After more than a decade of healthy, double-digit compound annual growth, ad spending on digital audio services slowed dramatically in 2023, downshifting the space into a new era

CVS partnered with The Trade Desk and Vibenomics to offer self-service audio ads to shoppers in 6,900 stores. 7-Eleven plans to expand its Gulp Radio network to 5,000 stores by the end of 2024, and to all 12,000+ 7-Eleven, Speedway, and Stripes locations nationwide by the end of next year.

So according to data from Linqia from last year, close to half of US enterprise marketers funded their increased investments and influencer marketing by moving budget from traditional TV and radio. Sarah Marzano (18:33):.

"When you went from billboards to moving videos, when you went to radio, when you added in TV, when you added in color TV, when you created direct-mail databases, when email came along, when the internet came along in general, display ads, affiliates, search, mobile, social media, there's always something new," Schultz said. "And in our industry, the only constant is change.".

With Flashes and a video app in the works, Bluesky is positioning itself as the go-to alternative for users abandoning Meta鈥檚 ad-heavy platforms.

Most podcasts have very small listener bases, leaving the top 25 to claim nearly half the listeners, per our Radio and Digital Audio Ad Spending Benchmarks: Q4 2024 report. Many creators post podcasts to YouTube, meaning advertisers can reach their audiences by advertising specifically on YouTube, rather than on podcasts across other platforms like Spotify and Apple Music.

Listenership has shifted from mainly terrestrial radio to digital audio streaming and podcasts. In addition, social media has changed consumer behavior. Digital鈥檚 share is now higher than we expected. We raised our digital forecast to reflect emerging channels like CTV and retail media. Digital ad spending will be C$16.19 billion ($11.99 billion) in 2024, 7.9% higher than we forecast last year.

Technology and electronics has almost abandoned traditional media, allocating just 12.9% of ad spending to channels like print, radio, TV, and out-of-home. Retail shows a similar trend, with less than one-fifth (17.1%) of its ad budget going to traditional formats.

So it's not just a television spot and you've got some radio, you're just going to have full integration. Sometimes creators will be on TV, but they'll also be supporting all those campaigns. Minda Smiley (28:12):. Yeah. All right, I think we have time for one question. This is a fun one. What is your take on blogs? Are they still relevant? Are people still reading blogs from companies and brands?