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This comeback will be led by improvements in big markets like Western Europe, North America, and China, but developing markets in Latin America, Southeast Asia, and India will also drive ecommerce growth worldwide. Use this chart:. Use newly stable trendlines to inform long-term decision-making. Understand ecommerce as a segment of overall retail. More like this:.

Companies like Mercado Libre in Latin America and Alibaba, JC.com, and Meituan in China will account for a lot of retail media business internationally. Use this chart:. Demonstrate the growth of retail media advertising. Assess retail media鈥檚 role in digital advertising. More like this:. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic.

The rapid growth of genAI has the potential to remake marketing and customer experiences in Asia-Pacific. Here鈥檚 how surging investment, consumer enthusiasm, and the evolving regulatory landscape are reshaping digital marketing.

By this measure, the region will trail North America, Western Europe, Central and Eastern Europe, and Latin America but be on par with the larger Asia-Pacific. Internet user penetration is also markedly different among countries in Southeast Asia. Those penetration rates are starting to hit the saturation point in Singapore, Malaysia, and Thailand.

The top two reasons shoppers worldwide buy directly from brands are a better price (53%) and free delivery (49%), followed by fast and convenient delivery and free returns (both 36%), according to Wunderman Thompson.

Key stat: The top way US internet users discover new mobile apps is by searching or browsing app stores, cited by 44% of those surveyed for Airship by Sapio Research.

The Amazon of Latin America has a $3.6 billion plan: Mercado Libre will invest 19 billion reais in Brazil, in part to fund its fintech arm鈥攚hich poses an enormous threat to the region鈥檚 banks.

TikTok was slower in rolling out TikTok Shop worldwide, but the platform has recently accelerated moves into Europe and Latin America, given uncertainty over its future in the US. How are US consumers reacting to tariff-related price increases? Shoppers are ready to turn elsewhere. Tariff concerns are top of mind among US consumers.

However, the trip, and the influencers who posted about the company, sparked a massive social media backlash and significant media attention with headlines such as 鈥淗ow Shein鈥檚 influencer trip to a Chinese factory backfired,鈥� 鈥淪hein sent American influencers to China. Social media users are furious,鈥� and 鈥淗ow Do You Convince People Your Sweatshop is Cool? Pay an Influencer To Tour It.鈥�.

And 80% of these users are considered active. 92 million are located in Brazil, and currently there aren鈥檛 any users outside of Latin America鈥攚hich raises questions about Nubank鈥檚 ability to expand beyond the region. And given the challenges of buying or becoming a bank in the US, it likely won鈥檛 enter that market soon.

72% of adults worldwide think generative AI will have a very or somewhat large impact on social media companies, and 71% think the same of search engine companies, according to data from YouGov and Reuters Institute for the Study of Journalism at the University of Oxford.

For those seeking a regional strategy, favor Southeast Asia over Latin America. Although the latter region will be a bright spot鈥攁s it has been for years鈥攅commerce sales growth is decelerating more quickly there than in Southeast Asia. Currency crises and political instability have become liabilities for many nations in Latin America. For those with limited resources, stick with the US.

Strong Q2 performance highlights Meta's resilience: Revenue and user growth indicate the social media giant鈥檚 robust health.

That鈥檚 not the case in other markets鈥攍ike Latin America, where Mercado Libre is a homegrown juggernaut. Amazon鈥檚 C$51 billion ($37.78 billion) in gross merchandise value makes up more than 5% of total retail. By that measure, it is the largest mass merchandiser in the country, ahead of Walmart and trailing only Loblaw Companies Ltd.

The second point, 53% of US consumers don't trust purchases on social media, according to a 2023 iBuy survey. Social commerce, it's happening but it's not quite as advanced as it is in other countries.

Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Mobile media consumption exceeded time spent with PC/laptop/tablet for the first time this year. Near-ubiquitous use of social media, messaging apps, and video on smartphones has tipped the scale in favor of mobile.

So Pinterest, of course, has always positioned itself as a positive social media platform. It's been at the forefront of combating misinformation and promoting mental health, but it's gotten so much louder recently, and I don't know if you saw, but CEO Bill Reddy was on Good Morning America recently comparing social media to big tobacco and criticizing the use of AI. marcus johnson:. Oh, dear.

On today鈥檚 special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N鈥橸aisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.

In today鈥檚 episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?

Visa may buy paytech Pismo, and Fiserv is exploring acquisitions. Other incumbents can take advantage of the weak funding climate.

There's still some sense that we don't quite know where some of these social media companies will land in terms of... I mean, I mentioned what's happening at Twitter, but if you look at TikTok and the potential regulations on the horizon for them, there's just so much influx in the market that things could tip one way or the other quite easily.

Conversely, Meta鈥檚 Instagram discontinued its live shopping business in March, which opens up opportunities for other social media networks to expand. Our take: TikTok seems to be looking for a way to replicate its success in Southeast Asia on a global scale.

Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Social media is the most popular activity in the region across demographics. The difference in adoption rates between gender, age, and income is less than 2%.