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In 2023, 143.3 million people in North America will listen to a podcast at least once a month. This figure exceeds any other region or country that we currently track. Over time, however, audiences in other parts of the world will surpass the combined total of the US and Canada.

Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.

In regions like Canada鈥攚here TikTok faces regulatory pressure and office closures鈥攗ser growth has remained resilient, with projections showing steady gains through 2029. Still, regulatory risk remains TikTok鈥檚 biggest wildcard. In the US, a forced sale or potential ban could limit ByteDance鈥檚 momentum. Yet even under that scenario, TikTok鈥檚 popularity makes it difficult to fully displace.

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

Indeed, of all the countries that we track for time spent with media in 2025, only the US and Canada exceed it. While traditional time in France has declined steadily between 2019 and 2025鈥�57 minutes鈥攄igital media time has increased to nearly match it. However, there will be a shortfall of 3 minutes across both traditional and digital. The UK is the digital pioneer, with a video-driven future.

Netflix鈥檚 in-house ad tech suite, which includes new programmatic buying, data, and measurement options, is now live in the US and Canada, and the company plans to roll out to other markets. Per ad chief Amy Reinhard, 鈥淎ttention [on Netflix] starts higher and ends much higher. And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and movies themselves.鈥�.

The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.

Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.

A spending slowdown in Canada, Clover鈥檚 largest international market, also hurt volume. What鈥檚 next? Fiserv is leaning on acquisitions to expand its operations and accelerate growth. The company made four international acquisitions in the last two months. Fiserv acquired Canada-based Payfare to grow its embedded finance capabilities and push further into serving the gig economy.

Canada is behind other Western economies in digital payments adoption, but new technologies are finding footing against cards. Diving into usage among different demographic groups foretells how adoption will progress.

Moving across the US-Canada border can be the first step toward international expansion for retailers. Canadian brands like lululemon athletica and Aritzia are thriving in the US. Meanwhile, US-based companies Lowe鈥檚, Nordstrom, and Bed Bath & Beyond recently announced they were leaving Canada. And let鈥檚 not forget Target鈥檚 famous Canadian failure. Here鈥檚 a look at how brands on both sides of the border have fared, and the lessons you can learn from them.

This third annual study ranks the seven largest Canadian banks (by domestic asset size) based on their support for 42 emerging mobile banking features, weighted by consumer demand for each feature.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why US home improvement company Lowe's didn't work out in Canada, why Canadian athletic apparel retailer lululemon athletica succeeded in the US, and which Canadian brands would prosper in the US if they chose to fly south. Join our analyst Sara Lebow as she hosts analyst Paul Briggs and vice president of content Suzy Davidkhanian.

In the US and Canada, Meta can draw on Facebook and Instagram profiles to personalize AI responses and create a more unified experience across platforms. Benefits for Meta: A standalone app could become an ad vehicle, especially if advertisers can sponsor responses. In Q4 2024, 96.7% of Meta鈥檚 revenues came from ads.

There are about 1,755 FAST services available across the US, UK, Canada, and Germany as of early May, up 17% since June 2024 and 67% since June 2023, per Gracenote. Several FAST channels are experiencing notable growth. Viewership for The Roku Channel is up 67%, Tubi is up 21%, and Pluto TV is up 15%, according to Nielsen. Overall FAST viewers are growing steadily.

We break down consumer demand for emerging mobile banking features and bank performance by category to identify the most important tools Canadian banks should prioritize.

That decision also invalidated 20% duties aimed at Canada, Mexico, and China over alleged links to the US fentanyl crisis. A second ruling from the D.C. District Court on Thursday afternoon reinforced that finding by blocking the government from collecting duties from the plaintiffs in a parallel case. But the legal outlook shifted again hours after the D.C.

The game will stream for free and be available to all YouTube and YouTube TV users worldwide, except those in Canada and select other countries, according to the post. The broadcast marks the first time that an NFL game will be streamed on YouTube for free. 鈥淟ast year, people spent over 350 million hours watching official NFL content on YouTube,鈥� per Mary Ellen Coe, YouTube鈥檚 chief business officer.

The Canadian bank pled guilty to criminal charges for its AML failures and accepted penalties and growth limitations imposed by a US regulator.

At the same time, President Donald Trump has suggested tariffs on cars imported from Canada could rise even further鈥攔aising more questions than answers for the industry. Our take: The lack of clarity has left automakers and industry groups lobbying hard for relief, but so far, no firm policies have emerged.

Declines were driven by the loss of major clients; WPP recently lost Coca-Cola鈥檚 US and Canada media business to Publicis Groupe. The loss worsened investor confidence in WPP鈥檚 stock, which declined to a four-year low. And despite plans to invest 拢300 million ($383 million) in AI offerings this year, WPP鈥檚 AI strategy hasn鈥檛 had a substantial impact on revenues so far.

That move was blasted by America鈥檚 Big Three automakers, who noted that it would make it cheaper to import UK cars containing few US-made components than USMCA-compliant vehicles that are manufactured in Mexico or Canada and contain 50% American parts.