蘑菇AV

But I do think we've reached a point now where it's more about the risk of investing or investing more money into a tactic that is harder to measure than quote, unquote "traditional" digital media. And that makes sense.

A good portion of that remaining spending will be in walled retail media platforms, OTT video, and digital audio platforms. On the other hand, the $18.03 billion that will be spent via mobile RTB this year is largely in nonsocial channels, which are garnering new interest from brands. (RTB comprises ads transacted via private marketplace and open exchange.)

On today鈥檚 podcast episode, we discuss what makes Sam鈥檚 Club stand out against Costco and BJ鈥檚, why its retail media offering is unique, and where it might be falling short. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sarah Marzano and Senior Analyst Zak Stambor.

On today鈥檚 podcast episode, we discuss what Gen Alpha are up to on social media, where they are about to migrate to, and what advertisers need to know about these young people. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. Central and Eastern Europe in Perspective. Central and Eastern Europe generally lagged all other regions in many categories across time spent with media and adoption of digital activities.

The new TV looks like YouTube: Forget old-school programming鈥擸ouTube鈥檚 Shorts, podcasts, and second-screen features are reshaping television into an interactive, on-demand experience powered by creators.

This ad makes my online experience, it disrupts my experience in a negative way.". Marcus Johnson (17:04):. That's worse than it being too personal. Evelyn Mitchell-Wolf (17:07):. Right, right. Marcus Johnson (17:07):. And too targeted. Evelyn Mitchell-Wolf (17:09):. For some people.

B2B influencer marketing is transforming digital strategies. Micro-influencers, video content, and events are reshaping engagement, while AI-powered analytics are optimizing influencer ROI. Learn how brands are leveraging trust, credibility, and data-driven insights to stay ahead.

I think, because TikTok really showed how social commerce can work in a new way in the US, among US consumers, and it's broadly based on the roadmap of its sister app, Douyin in China, which in just a few short years became one of China's top E-commerce players, and that's in a very, very competitive online retail market in particular.

Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. Executive Summary. Globally, time spent with media peaked last year. In H1 2024, 10 of the 11 media categories measured in the GMI Report saw slight declines YoY.

On today鈥檚 podcast episode, we discuss how DeepSeek pulled the rug from under the established AI giants, how it stacks up against other chatbot models, and why it has changed the AI conversation moving forward. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Grace Harmon, and Senior Analyst Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.