Concerns over ethical data use and privacy guidelines (32%) and the company's reputation (38%) are among the reasons marketers are decreasing ad spend with some companies, per Advertiser Perceptions. Adoption skepticism already exists for metaverse and AI products; public oversharing scandals only complicate the sales pitch.
From 2024 to 2026, FMN ad spend will grow at a breakneck compound annual growth rate (CAGR) of 106.3%, per our forecast. While that will account for only 0.4% of total 2026 US digital ad spending, the growth rate reflects FIs鈥� eagerness to secure their share of ad dollars by monetizing their first-party data. Ad revenues are looking increasingly attractive for FIs:.