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Though the United Auto Workers union hailed the tariffs as a victory, citing the potential to boost production at 鈥渦nderutilized鈥� US auto plants, few manufacturers are as upbeat. Tariff uncertainties pose challenges: Economists had concerns about slowing growth before the trade moves that deepened once the scale and magnitude of the tariffs became known.

Automotive, consumer electronics, and home appliances will be among the product categories that benefit the most from the stimulus. GenAI鈥檚 role in online鈥攁nd offline鈥攔etail will flourish in Asia-Pacific. Uses of genAI have already moved beyond text and image generation in the region. For instance, consumers in China are increasingly accustomed to AI shopping recommendations.

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Retail will account for more US digital ad spend (27.9%) in 2023 than the five lowest-spending industries combined, according to our forecast.

The consequences: A strike would significantly hamper the flow of goods both to and from the US, jamming supply chains and resulting in higher prices (and possibly shortages) of goods ranging from auto parts to bananas.

The system enables precise ad placement - for example, an automotive advertiser can target driving scenes while avoiding accident content, or a mortgage company can reach house hunters while steering clear of foreclosure coverage.

Since many consumers鈥� financial lives extend beyond their banks and credit card issuer, industry groups think all financial institutions need to be compliant with open banking rules to provide a full picture of a consumer鈥檚 financial health. The trade groups are primarily calling for the inclusion of mortgage and auto lenders.

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Are there any other industries that are also captured within commerce media? Sarah Marzano (03:47):. Yeah, I mean I think there's other companies from other verticals that have sort of announced. You mentioned gyms, you mentioned Planet Fitness. Cars.com announced a commerce media network, I think it was late last year or early this year.

These insurtechs to watch have a large global footprint and established cross-industry partnerships and offer innovative features that distinguish themselves from the competition. International insurtech Cover Genius offers embedded policies across travel, pet, property, auto, and warranties.

Rising auto premiums are pushing drivers to pare back on coverage or switch carriers. The market has flattened out. Consumers canceled or reduced auto coverage when pandemic-era shutdowns limited travel. They鈥檝e since reversed those habits: Car ownership is on the rise, and auto insurance penetration among US adults will reach 76.7% this year, per our forecast.

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If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

US retailers have closed more than 7,100 stores this year: That鈥檚 up 69% YoY, and more are coming as retailers like Macy鈥檚 and Advance Auto Parts struggle to convince cautious consumers to spend.

Signal loss only makes email marketing more valuable: Our industry KPI data shows email open rates rising significantly, emphasizing the channel鈥檚 importance.

Video game product placement will grow more refined and accepted. 2024 was a rocky year for the video game industry. Mainstays like "Fortnite" and "Call of Duty" continued to find success. Meanwhile, highly visible flops like PlayStation's "Concord" and the ballooning cost of development led to a huge wave of industry layoffs and studio closures.

Their ambitious goals of disrupting the industry have run up against regulatory constraints, such as limitations on data usage and pricing strategies. Many aggressively underwrote difficult risks, leading to significant valuation drops.

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