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In several regions鈥攕uch as Latin America and Southeast Asia鈥攏o country will do so. Outside of China, digital advertising has enormous headroom for growth in much of Asia-Pacific. Click here to view our full forecast for digital ad spending penetration by country and region.

The news: Inflation ticked up in June in a sign that companies are beginning to pass on tariff costs to consumers. Our take: June鈥檚 CPI data shows the toll tariffs are beginning to take on consumers鈥� buying power. While real wage growth remains in positive territory for now, that could change quickly once more companies begin to pass on a greater share of tariff costs to consumers, as the vast majority have signaled they鈥檒l do.

As more retailers recognize the value of leveraging their first-party data, the global retail media market will continue to expand and innovate. While the US leads the charge with $45.15 billion in spending this year, according to our forecast, other regions are showing similar patterns. In fact, Latin America is only four to five years behind the US, said our analyst Matteo Ceurvels on our 鈥淏ehind the Numbers: Around the World鈥� podcast.

TikTok was slower in rolling out TikTok Shop worldwide, but the platform has recently accelerated moves into Europe and Latin America, given uncertainty over its future in the US. How are US consumers reacting to tariff-related price increases? Shoppers are ready to turn elsewhere. Tariff concerns are top of mind among US consumers.

Trump鈥檚 first days in office exacerbate uncertainty over tariff plans: While Mexico and Canada are firmly in the administration鈥檚 sights, other tariffs are up in the air.

The news: Ulta Beauty acquired upscale UK beauty retailer Space NK for an undisclosed amount, the company said, as it turns to new markets to offset slowing US growth. Our take: The US beauty market is becoming increasingly saturated as more retailers lean on the category to boost sluggish sales. While expanding to new markets comes with its own set of challenges, Ulta鈥檚 decision to rely on acquisitions and distribution partnerships will help smooth its path.

The new policy introduces a demand shock for international markets鈥攑articularly the EU and emerging Asia-Pacific markets like China, Vietnam, Indonesia, and Thailand, while Latam appears less exposed to reciprocal penalties. Inflationary pressures are expected to hit the US especially hard, squeezing real incomes and weighing on consumer spending.

Over half of worldwide consumers (51%) want AI to improve their experience by helping them find products faster, according to February data from Twilio.

Latin America social network shifts to aid Instagram, TikTok, and Snap: Video-centric platforms are winning young users.

The Amazon of Latin America has a $3.6 billion plan: Mercado Libre will invest 19 billion reais in Brazil, in part to fund its fintech arm鈥攚hich poses an enormous threat to the region鈥檚 banks.

The move, which is expected to be the first stage of a broader rollout across Latin America, comes on the heels of TikTok Shop starting up in Spain and Ireland. The Mexican ecommerce landscape: TikTok Shop is entering a fast-growing market in which we expect four key players鈥擬ercado Libre, Amazon, Walmart, and Liverpool鈥攖o account for nearly half (49.1%) of online sales this year.

Stablecoin-based card issuer Rain also raised $24.5 million in a new funding round and announced a partnership with Visa, working with the network to build its issuance footprint in Europe and expand it in the US and Latin America. The bigger picture: Trump鈥檚 return to the White House has created a new buzz around crypto and stablecoins specifically.

Remittances represent a large share of global payments and will keep growing鈥攁lthough at a flat rate. Traditional money transfer organizations have to fight harder for a share of the prize as digital-only entrants have stepped up the competition.

Emerging markets from Southeast Asia and Latin America will fill out much of the rest of the top 10. India and South Korea will be the only two countries in the top 10 for both ecommerce growth and total ecommerce sales. Click here to view our full forecast for retail ecommerce sales growth, by country. Our country-level projections have not changed much in 2024.

Some 30.1% of respondents watched vlogs/influencer videos, about 5 percentage points ahead of the No. 2 region, Latin America. Using paid platforms to follow creators/influencers was reported by 11.8% of respondents in the region. Device Ownership. Ownership of smart TVs in the region ranked last globally.