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Social Trends to Watch in 2025 (蘑菇AV subscription required). Creator Economy Trends to Watch in 2025 (蘑菇AV subscription required).

Subscription fatigue in some regions is real, but the subscription OTT industry still has plenty of room to grow in other markets. Read on for our latest forecasts.

Advertising Trends to Watch in 2025 (蘑菇AV subscription required). Ad Measurement Trends H2 2024 (蘑菇AV subscription required). Note: Respondents were asked, "Do you expect to focus more, less, or the same amount of time and/or resources in 2025 (vs. 2024) on the following?".

Netflix is the leading subscription-based platform, although it launched an ad-supported tier in late 2022. Following Netflix鈥檚 lead in both ad-supported and subscription-based video are Amazon Prime Video, Disney+, Apple TV+, and Crave from Bell Media. Crave鈥攚hich is home to HBO Max content in Canada鈥攊s a homegrown service and has gained more than 1 million subscribers since 2020.

On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.

How CMOs Balance Brand Integrity and Bravery (蘑菇AV subscription required). Restaurant Digitization 2024 (蘑菇AV subscription required).

In addition to concerns over audio's creative limitations relative to other digital formats, many of the format鈥檚 largest services were launched as ad-free, subscription-focused products. Most of the largest services鈥攏ow well over a decade old鈥攈ave run out of easy user growth opportunities.

Brands can no longer solely rely on the feed or Stories to capture users鈥� attention. Marketers are showing up in spaces where users are spending time and where running a traditional ad isn鈥檛 an option, like a post鈥檚 comments section or in group chats.

Generative AI for Media Sellers (蘑菇AV subscription required). The Rise of Political and News Creators(蘑菇AV subscription required). Methodology: Airship's data is derived by analyzing customer data in aggregate of apps with at least 100,000 monthly active users and app category + region cohorts with more than 5,000,000 monthly active users.

As the CTV advertising opportunity expands, marketers must consider how quickly subscription streaming services are replacing ad-free viewers with ad-supported ones when deciding where to allocate budget. Sources. Antenna. Business Insider. MediaRadar. Nielsen.

Cost of intelligence: The price of Alexa+ surpasses previous estimates of $5 to $10 per month, which could dissuade subscription-weary consumers from upgrading. However, since a standalone subscription to Alexa+ costs only $5 more than a monthly Prime membership, it could drive more sign-ups to Prime.

Most subscription streaming services offer ad-free and ad-supported plans. After Amazon Prime Video introduced its ad plan in January, Apple TV+ became the biggest advertising holdout among streamers. Advertising holdouts have gradually accepted commercial breaks in their programming.

Retail Trends to Watch in 2025 (蘑菇AV subscription required). US B2B Payments Forecast 2024 (蘑菇AV subscription required). Methodology: Data is from the January 2025 J.P. Morgan report titled "2025 US Business Leaders Outlook." 1,641 US business leaders from midsize companies were surveyed online during November 12-December 4, 2024.

Amazon rolls out US grocery subscription as it tries to halt Walmart鈥檚 momentum: But the offering鈥檚 high cost relative to those of competitors could limit its impact on Amazon鈥檚 grocery business.

Economic concerns, inflation, and subscription fatigue have all tempered consumer appetites for subscription offerings.

Netflix will generate more than $14 billion in US OTT subscription revenues this year, more than any other company. Disney will come closest to Netflix, but that鈥檚 after Disney+, Hulu, and ESPN+ revenues are combined. Netflix will account for more than one-fifth of total OTT subscription revenues this year; no other service comes close.

OTT will account for more than half (53.5%) of US video subscription revenues by 2025, when it will reach $71.92 billion, according to our December 2023 forecast.

YouTube Premium hits a subscription landmark: The service now enjoys 100 million subscribers after YouTube spent much of 2023 cracking down on ad blockers.

Streaming services were busy increasing subscription prices. It has become more expensive to avoid advertising, which is swaying more viewers to put up with ads.

LinkedIn Premium is the company鈥檚 AI proving ground: After making $1.7 billion in subscription revenues thanks to AI, the company looks to expand the tech elsewhere.

After experiencing a boom during the pandemic, the subscription frenzy has begun to fade as consumers grow weary of the Stitch Fixes and Blue Aprons of the world. Has the category lost its way? Or is there hope on the horizon? Let鈥檚 take a look.

ChristianaCare joins the subscription healthcare market: Incumbents are rolling out bundled virtual primary care services for consumers. Will the trend take off?

Key stat: 43% of US adults say discounts are the main reason they sign up for subscription services, per May data from SurveyMonkey.