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Mercado Pago is rapidly expanding its market share again by leveraging ecommerce data for innovative credit models. But Nubank maintains a lead in consumer credit through its transaction data-driven strategies and established customer base. Where this leaves competitors: Some US banks are trying to build inroads in Latin America. To do so successfully, they'll need to:.

Fifty-eight percent of US households are 鈥渆xtremely concerned鈥� about inflation: While grocery price growth has normalized, the rapid increases over the past few years continue to influence shopping behaviors.

Global gains power L鈥橭r茅al past expectations as US market cools: CEO Nicolas Hieronimus flagged slowing beauty demand and US retailer constraints but noted the brand is well positioned to handle tariff-driven disruptions.

Just as China leads the world in ecommerce as a share of overall retail, it also leads in digital advertising as a share of total media advertising. It will hold that perch for the remainder of our forecast period, although by 2027 the US will have gained on China and the UK, and all three will have a digital share in the mid-to-high 80s.

The news: NFL ads are more effective than anything on linear鈥攂ut ads during streaming-exclusive games outperformed in the 2024-25 season. Streaming ads were 66% more effective than the cable and broadcast average during the most recent NFL season, per data from EDO. Our take: With streaming platforms capturing engaged audiences for tentpole sports like the NFL, advertisers can leverage CTV not just for reach, but for its superior ability to drive measurable action through precision targeting and interactive formats that linear doesn鈥檛 offer.

Trump鈥檚 tariffs on key trade partners may drive up prices for semiconductors, EVs, and phones, threatening global supply chains and inflating costs for consumers.

"It really symbolizes a new chapter for Walmart's ecommerce business," said Droesch, highlighting how the retailer continues to innovate and expand its digital presence. 6. Misfits Market.

After three years of wild fluctuations in retail and ecommerce sales growth, a sense of stability and normalcy is slowly emerging. A healthy if unspectacular rebound for ecommerce is in the cards, and most national markets are heading in the right direction.

Indonesia has become a hotbed for ecommerce and social media, and sub OTT has momentum in Southeast Asia鈥檚 largest market as well. In 2024, the country will post the world鈥檚 fastest sub OTT viewer growth among the countries that we break out. That said, penetration will still be very low (15.5% of internet users), and Indonesia has a long way to go before it will become a core sub OTT market.