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The same will occur in 2025 for Chile, followed by Colombia and Mexico in 2026. Peru will be the only country where traditional media ad spending won鈥檛 recover to pre-pandemic levels by the end of our forecast period. Still reliable: Within traditional media, out-of-home and radio advertising remain effective ways to reach consumers. A return to normalcy will fuel a boom in OOH advertising.

Just as China leads the world in ecommerce as a share of overall retail, it also leads in digital advertising as a share of total media advertising. It will hold that perch for the remainder of our forecast period, although by 2027 the US will have gained on China and the UK, and all three will have a digital share in the mid-to-high 80s.

The next youngest would be Arizona and New Mexico who joined in 1912. But Delaware ratified the US Constitution on December 7th, 1787, and so it became the first state. Many folks may know Pennsylvania and New Jersey would join that same year. Anyway, today's real topic, out of home advertising. All right, Yory, so out of home appears to be doing pretty well.

But at the same time, we're looking at older population, also learning how to use e-commerce and fintech, and the upcoming older generation will also be a bit more tech-savvy. Bill Fisher:. And how can marketers benefit from in-store tech? Carina Perkins:.

You explained that GM's sales were boosted by the Chevrolet Bolt, the bestselling EV in the US in Q1, whilst Ford's sales were hurt by production disruptions at its Mexico plant where it builds the Mustang Mach-E. But Gadjo, the most important sentence in your piece is what and why? Gadjo Sevilla:. So I think for me, it's Tesla has not released a new model since 2019.

So Paola, you just put together some research on digital habits by generation, looking at where and how they are spending their digital time shopping, using social media, watching video, et cetera. So, we're going to go through each of them. Let's start with the youngest cohort, Gen Z. So roughly... Although Jenny, you did send this to me before the recording. I didn't look. 12 to 26?

On today's episode, we discuss when people are most likely to boycott a brand, whether folks will shop elsewhere if they are charged for returns, where the NBA will live next season, if an ad-supported tier for Amazon Prime Video will work, how much vacation time people take in the US versus other countries, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

On today's episode, we discuss how close consumers are to reaching their breaking point, what consumers actually want from companies when shopping online, whether same-day delivery is fast enough, why ads are starting to depict women in domestic roles more frequently again, Subway's plans for an electric car charging "oasis," facts about weddings today, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Evelyn Mitchell.

Social media, ecommerce, and search remain the only routes to elite status in digital ad publishing. ByteDance, Microsoft, and Tencent crossed the $10 billion threshold already, and Kuaishou, Apple, JD.com, and Baidu will join the ranks over the next year or two.

So the first one is the return of e-commerce advertisers, especially from China. So these are companies based in China that are trying to reach people outside of China with their advertising. So those were called out as being a very strong category for Meta. So that's the first reason.

That's UK, Brazil, Germany, Mexico, Italy, France and Argentina. And then at the bottom we have this lower tier where far fewer internet users, around 14% or less. South Korea, Japan, and China, even though China's going to, as I mentioned, outnumber other regions as a proportion of internet users, only 11% in China.

On today's episode, we discuss the implications of the Federal Trade Commission thinking Amazon tricked customers into signing up for automatically renewing Prime subscriptions, whether it makes sense for companies to force livestream shopping on Americans, if speciality stores really work, the impact of Facebook and Instagram restricting news access in Canada, whether reduced inflation can save the day, what a real work-life balance looks like, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Evelyn Mitchell-Wolf.

And so that would be if you added the seven states that I just mentioned, plus Montana, Maine, New Hampshire, Hawaii, West Virginia, Idaho, Nebraska, New Mexico, and Kansas. And that's 20 million extra adults who were considered at risk of becoming problem gamblers. Marcus Johnson (18:50):. So it's a lot of folks, and it's growing.

We're also joined by senior analyst based in New York City and he covers retail and e-commerce for us. He's called Blake Dros. Blake Droesch (02:26):. Hey Marcus. How's it going? Marcus Johnson (02:27):. Hello? Hello. Very good sir. And we finally have one of our directors of reports editing. He is based in mid to upstate New York, depending on who you ask, it's Rahul Charter. Rahul Chadha (02:40):.

However, China, Mexico, and Brazil have also embraced sub OTT at rates above the global average. Brazil will sneak into the top 10 in 2023, with 46.3% of internet users set to be sub OTT users. China will lead the world in total sub OTT users, just as it does in most other digital user categories.

So you've got US, India, Indonesia, Mexico, et cetera. Now not all of those elections are free and fair, you could argue, but of the ones that are, you've got close to 2 billion people voting this year. So it's not just US elections, it's elections around the world.

Well, now you can go to all of these Instagram-worthy locations and you could share your own content about you being in Ibiza or in some tropical island locale or climbing a pyramid somewhere in Mexico. I think that's the way you differentiate yourself. It's the product design and the features that you talk about and the audience to whom you're talking.

A recent economist article suggests that Walmart is more of a threat to the eCommerce giant than the other way around. Threat to Amazon than the other way around.

We start with our Vice President of Content and the person who heads up our retail and e-Commerce desk, based in New York, it's Suzy Davidkhanian. Suzy Davidkhanian:. Hello. Thanks for having me back. Marcus Johnson:. Hello there. Of course, of course. We're also joined by one of our Senior Analysts on that very retail team, he is also based in New York and his name is Blake Droesch. Blake Droesch:.

And now they're playing I think one game a year in Germany and next year they're going to start playing one game a year in Mexico.

In Mexico we used to play a lot of, which means little onions, and so people would get on the floor and hug each other by the waist and one person would have to try to peel a layer off. So it was like a tug of war with that one person. It was very fun. Very cute. It's doable when you're little. Not so much when everyone's a grown adult. Bill Fisher (04:29):.