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On today’s podcast episode, we discuss how tariffs are impacting the circular economy, if these trends will stick around, and which companies stand to benefit. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Rachel Wolff.

IAB attributes this upswing to streaming platforms’ expanded sports offerings, renewed engagement with live events, and improved access to self-serve and programmatic advertising capabilities. Our own forecast indicates that digital video ad spend grew 24.8% in 2024 and will grow an additional 17.8% in 2025—and that video ad spend will double between 2023 and 2028.

On today’s special edition podcast, Ä¢¹½AV analysts Sarah Marzano and Max Willens explore how commerce media is reshaping advertising—covering platform innovation, measurement, and its overlap with CTV and social—before a fireside chat with Chase Media Solutions’ Lauren Griewski. Recorded live at the Ä¢¹½AV Commerce Media Trends 2025 virtual summit on May 9th. Listen wherever you find podcasts, or watch on YouTube and Spotify.

On today’s podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner. Listen everywhere and watch on YouTube and Spotify.

Reward-based video ads are increasingly effective at reaching younger consumers, particularly those who play games.

It is one of the most common digital activities in the world, but many of these viewers won’t yet be watching OTT video via familiar platforms like YouTube or formats like paid sub OTT streaming—also known as subscription video-on-demand (SVOD). Click here to view our full forecast for digital video viewers worldwide.

Most consumers aren’t using BNPL frequently enough to make it cost effective

On today’s podcast episode, we discuss where GenAI is being used along the current shopper journey, how agents can help, the most overhyped piece of this, and one thing retailers and brands are paying enough attention to as a result. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Carina Perkins and Principal Analyst Yory Wurmser.

On today’s podcast episode, we discuss Meta’s capacity to weather the tariff climate, how Meta plans to redefine advertising, and what happens if it is forced to sell Instagram and WhatsApp. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

With streaming consumption on the rise globally and new performance marketing tools now available, Spotify is laying the groundwork to better monetize its massive international user base and close the audio advertising gap beyond North America. Our take: Spotify is evolving from a music platform into more of a full-funnel advertising solution.

Disney’s ad-supported automated inventory goes global: The move unlocks new opportunities for advertisers to capitalize on Disney’s massive reach.