Article
| Jan 31, 2025
Keeping Red Seat under Tubi instead of Fox News suggests that Fox sees streaming and digital distribution as the next frontier for news, commentary, and entertainment. Red Seat’s client list provides Fox with opportunities beyond politics.
Article
| Feb 10, 2025
On today’s special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.
Audio
| Feb 15, 2025
In today’s episode, we talk about what young people want most from a bank, their favorite alternative investments, and what their parents have taught them about saving for the future. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft and Senior Analyst Grace Broadbent.
Audio
| Apr 8, 2025
41% of US advertisers expecting budget cuts due to tariffs plan to cut from social media, while 24% plan cuts to linear TV and gaming, per February 2025 from the Interactive Advertising Bureau (IAB).
Article
| Apr 8, 2025
Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.
Report
| Sep 19, 2023
On today’s podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands’ concerns, and what comes after ‘brand suitability’. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.
Audio
| Feb 14, 2025
Chart
| May 7, 2025
Source: Cision
Chart
| May 1, 2025
Source: ĢAV
And those YouTubers are also now developing shows with a repeatable format that makes them more easily transferable to TV and streaming services. This year, I do expect that we'll see more Hollywood studios and streaming services go after creators. (20:04):. I wrote about this in our larger trends to watch report this year, but the success of Mr.
Audio
| Feb 13, 2025
Chart
| May 6, 2025
Source: Koddi
Chart
| Apr 30, 2025
Source: Edison Research
On today’s podcast episode, we discuss what makes Sam’s Club stand out against Costco and BJ’s, why its retail media offering is unique, and where it might be falling short. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sarah Marzano and Senior Analyst Zak Stambor.
Audio
| Feb 12, 2025
Article
| Feb 11, 2025
On today’s podcast episode, we discuss what Gen Alpha are up to on social media, where they are about to migrate to, and what advertisers need to know about these young people. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.
Audio
| Feb 10, 2025
The firm anticipates that ad revenues for traditional media owners, excluding cyclical ads, will decrease 1% from 2024 to $103 billion in 2025, including a 3.7% decline in local TV and a 5.9% decrease in linear—but offset by a 14.3% gain in streaming, reaching $12.4 billion.
Article
| Mar 26, 2025
Under Google’s stewardship since its 2006 acquisition, it has expanded into all things video: YouTube’s portfolio now includes digital pay TV via YouTube TV, ad-free subscriptions, music streaming, short-form video, and an expansive creator economy that attracts more than half of US marketers.
Article
| Apr 23, 2025
Chart
| May 1, 2025
Source: ĢAV
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| May 1, 2025
Source: ĢAV
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| May 1, 2025
Source: ĢAV
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| May 1, 2025
Source: ĢAV
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| May 1, 2025
Source: ĢAV
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| May 1, 2025
Source: ĢAV
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| May 1, 2025
Source: ĢAV
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| May 1, 2025
Source: ĢAV; Spotify