蘑菇AV

According to a March 2023 poll from Gallup, 22.3% of Gen Zers in the US identified as LGBTQ+, compared with 9.8% of millennials. Increased social acceptance has made it easier for younger people to come out publicly, but support systems and the size of LGBTQ+ communities can vary dramatically by location. LGBTQ+ consumers are more likely to live in a city in the Western US, according to YouGov.

Many young consumers view their favorite creators as one of their 鈥渇riends鈥� and therefore tend to follow their advice: Almost half of Gen Zers (48%) and 44% of millennials trust products recommended by influencers, per YouGov. Our take: Relying on word-of-mouth marketing also creates risks for credit card providers鈥攖hey can鈥檛 control the message being spread.

Sapien Labs' study of 27,000 young adults found that 74% of young women who received devices at age 6 faced mental health challenges, versus 46% who waited until age 18. Social media adoption accelerates sharply in early adolescence, with TikTok, Snapchat, and Instagram reaching 43%, 33%, and 30% of children ages 11 to 14, respectively.

Millennials (23%) are the least likely. 30% of women plan to use GLP-1s this year, compared with 20% of men. GLP-1s vs. the gym: Two-thirds (66%) of US consumers view GLP-1s as a more effective approach to weight loss than conventional methods such as diet and exercise. This includes 86% who are currently taking a GLP-1 drug.

Gen Z is closing the P2P gap with millennials. Millennials have had the strongest P2P adoption of any generation for more than a decade. This year, 80.0% of millennial smartphone users will send P2P transactions, per our forecast. But as Gen Z enters adulthood, their P2P payment app use is exploding.

Millennials make up the largest share of BNPL users (36.5%) in 2024, but penetration is higher among Gen Zers. More than 50.7% of Gen Z digital buyers will use BNPL next year. BNPL growth is particularly slow for millennials, who have reached a point of saturation, and baby boomers, whose use is decreasing as population decreases.

Over 50% of millennials and Gen Zers globally say they are more likely to join a loyalty program that uses AI, per Antavo. However, there are potential risks for retailers. AI-powered personalization requires vast quantities of personal data鈥攔aising concerns about data breaches and cyberattacks.

The trend: Gen Zers and millennials have markedly different salary expectations for achieving success:. Gen Zers believe they need $587,800, far more than the average. Yet, they don鈥檛 have drastically costlier lifestyles than millennials. Millennials believe they need $180,900鈥攍ess than any other generation except boomers.

Hilton鈥檚 status as a Y2K icon appeals to 尘颈濒濒别苍苍颈补濒蝉鈥� nostalgia for and Gen Z鈥檚 curiosity about the early 2000s. 鈥淵2K is back and it鈥檚 roaring,鈥� said Gersh. 鈥淎nd Paris was the queen of Y2K.鈥�. But Hilton has her younger fans, too.

Millennials and higher-income users are slightly better prospects for conversion. 蘑菇AV 18% of millennial social media users have purchased a financial product or service after seeing content about it. That鈥檚 nearly double the rate among Gen Zers. Millennials are in the sweet spot: They鈥檙e frequent social media users and are further into their financial lives than Gen Zers.

Cyclical trends, such as millennials having children and buying houses, baby boomers aging in place, and consumers tapping into home equity for improvements, could accelerate that growth. Lowe鈥檚 also mapped its long-term blueprint to drive growth and gain share. It includes:. Expand its physical footprint: Lowe鈥檚 plans to open 10 to 15 stores per year, which would help build its customer base.

After seeing such an ad, millennials are more curious than the average consumer鈥攎any ask family members or friends if they鈥檝e used the product or service, or make a doctor鈥檚 appointment to discuss further. Consumers don鈥檛 trust healthcare and pharmaceutical ads in all settings equally.

For all other generations, banking on their mobile devices is No. 1, cited by:. 64% of Gen Zers. 68% of millennials. 55% of Gen Xers. Online banking comes in second for each of those groups. But they don鈥檛 agree on their third-place options. Millennials and Gen Zers prefer banking at an ATM after online banking. Gen X prefers banking at a branch over ATMs.

Comparatively, millennials' credit card balances grew by 2.4%, and Gen Xers鈥� grew by 2%. Baby boomers鈥� grew by 1.6%. Why this matters: Concerns about credit card debt are not unique to Gen Z. US credit card debt topped a record $1.17 trillion in Q3 2024.

Adoption of shopping agents will be highest among Gen Z and millennials. The majority of older consumers will not fundamentally change their approach to shopping. What does this mean for the consumer journey? Awareness will evolve and become more important.