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Determine mobile advertising strategy. Assess mobile sales strategy. More like this:. US Mcommerce 2023 (Insider Intelligence subscription required). US retail ecommerce sales will see increasing growth through 2027. What marketers need to know about mcommerce in 5 charts. Gen Z will push US mcommerce toward the tipping point for online sales.

The chatbot鈥檚 surging usage signals a shift toward AI tools as real-time search and conversational responses redefine how users access information.

The UK is a mature programmatic market, but innovation and evolution continue apace, particularly in the connected TV and out-of-home environments. The next step for programmatic practitioners is to invest in multichannel campaign capabilities.

That push has seen Apple invest in podcast ads, bring ads to its maps service, and more, but one of its largest initiatives is bringing ad formats to the App Store鈥攁n effort that was kicked into gear after it introduced AppTrackingTransparency changes in 2021, altering the mobile advertising landscape.

TikTok Shop has the benefit of curating user experience, making payments seamless, and creating customer profiles for more targeted mobile advertising on its platform. Why it鈥檚 worth watching: TikTok鈥檚 1 billion active daily users make its global commerce pivot a viable area for expansion, but it looks like TikTok Shop isn鈥檛 ready for primetime in the US.

Healthcare and pharma ad spending will eclipse $30B this year: Even as advertisers spend more on digital channels, traditional media will remain a big focus for healthcare and pharma due to the older demographics they target.

The growth in retail media ad spending in these three countries will outpace all other formats for years to come. It鈥檚 thus gaining an important place at the ad budgeting table.

On today鈥檚 podcast episode, we discuss Meta鈥檚 new AI search initiative, what the 2023 鈥測ear of efficiency鈥� has meant for 2024, and what to make of Threads at this point. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

On today's podcast episode, we discuss what commerce media encompasses, the size of the financial and travel networks, and the companies to pay closest attention to in this space. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Arielle Feger and Principal Analyst Sarah Marzano.

On today's podcast episode, we discuss what could help Snapchat add users in North American again, what a 鈥淪imple Snapchat鈥� app could do, and the potential impact of a new 鈥淪ponsored Snaps鈥� ad format. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

The startup is building momentum to challenge Google but faces IP hurdles in the fierce AI search landscape.

Add that to the deprecation of third-party cookies and mobile advertising IDs, which is causing an upheaval in the digital advertising ecosystem. Despite the hype, consumers are dubious about AI-assisted search. Almost half (49%) of US adults are interested in AI-powered online search, according to a February 2023 Morning Consult survey.

And already, right before the acquisition went through, Activision was signaling that they're making a big push into mobile advertising.

Ads managers are the main driver of programmatic direct ad spending, which has become the primary method of programmatic advertising in Canada in social media and connected TV.

Like most industries, CPG leans on display, video, and mobile advertising. Every industry we track favors mobile ads over nonmobile, and almost all favor display ads over search. Within display, every industry also prefers video ads over static images. CPG largely conforms to these trends, although it leans toward mobile even more than most.

ChatGPT鈥檚 new offering can challenge Google鈥檚 search space while expanding its appeal, positioning OpenAI for future ad revenue opportunities.

Every industry, including travel, spends more on mobile advertising than on nonmobile. However, travel leans less in that direction than almost any other cohort (again second only to healthcare and pharma). Given that most US digital travel bookers will ultimately finalize their spending on a larger screen, it makes sense that travel marketers focus on computer screens more than others.

The majority (77.7%) of ad spend in the US is digital. Retail dwarfs all categories in terms of sheer size, but its position as a growth driver falls this year as telecom takes the top place.

Fintechs, banks, and the government will reshuffle the payments deck in 2024. New features and competition will redefine the digital wallet user experience, and FedNow will pivot payment flows in new directions.