蘑菇AV

All ten industries prefer mobile advertising to nonmobile, although there are significant differences between them. Industries have long favored mobile advertising, but the big shift from nonmobile to mobile is now basically complete.

Mobile advertising will account for more than 50% of total B2B digital ad spend for the first time this year, per our forecast. On social media, LinkedIn will account for 47.2% of display ads, per our forecast. Use this chart: Marketers and retailers can use this chart to strategize B2B advertising across digital platforms and justify increased investment in B2B marketing. Related 蘑菇AV reports:.

This industry will spend $10.92 billion on mobile advertising in 2023, up 11.0% YoY. But growth will dip to 6.7% in 2024 and 6.9% in 2025. That鈥檚 because growth has been strong over the past few years. In 2018, mobile ads finally took the majority of healthcare and pharma advertisers鈥� digital budgets, making up 52.5% ($3.94 billion) that year.

Over a quarter (27.9%) of US internet users use mobile apps to track their fitness and health, according to October 2024 data from Comscore.

From the rise of foldable smartphones, the shift in ad spend from browsers to apps, and the growth of shoppable media, these predictions from our analysts reveal how evolving consumer behavior will impact the mobile advertising market. 1. Foldable phones will gain traction in the US.

Last year, we made some predictions about what would happen across connected commerce and mobile advertising in 2023. Now that we鈥檙e halfway through the year, let鈥檚 check in and see what鈥檚 changed鈥攁nd what hasn鈥檛. Prediction: Connected devices get ready for commerce.

Recognize the importance of mobile advertising. More like this:. Programmatic Advertising Trends Q4 2023 (Insider Intelligence subscription required). Amazon to expand other ad services after announcing exit from ad-serving business. AI will exacerbate some programmatic ad issues and alleviate others. Interoperability, the right evaluation criteria are key to identity solution adoption.

Determine mobile advertising strategy. Assess mobile sales strategy. More like this:. US Mcommerce 2023 (Insider Intelligence subscription required). US retail ecommerce sales will see increasing growth through 2027. What marketers need to know about mcommerce in 5 charts. Gen Z will push US mcommerce toward the tipping point for online sales.

That push has seen Apple invest in podcast ads, bring ads to its maps service, and more, but one of its largest initiatives is bringing ad formats to the App Store鈥攁n effort that was kicked into gear after it introduced AppTrackingTransparency changes in 2021, altering the mobile advertising landscape.

Nearly 50% of all US B2B digital ad spend will go to mobile advertising in 2023. B2B digital ad spend growth will slow while social, display, and mobile gain ground. What鈥檚 happening? B2B digital ad spend growth is leveling out after a pandemic boom. Budgets for advertisers will be relatively flat throughout our forecast period.

TikTok Shop has the benefit of curating user experience, making payments seamless, and creating customer profiles for more targeted mobile advertising on its platform. Why it鈥檚 worth watching: TikTok鈥檚 1 billion active daily users make its global commerce pivot a viable area for expansion, but it looks like TikTok Shop isn鈥檛 ready for primetime in the US.

What it means for marketers: Mobile advertising or ads featuring QR codes that drive people to mobile will be important this holiday season. Last year, mobile accounted for more than half (50.6%) of US ecommerce holiday sales for the first time. This year that share will increase to 52.7%.

The digital ad channel is hugely dominant in the UK, so there is increasingly less room for growth. But in the broader digital category, retail media is the main driver.

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

Add that to the deprecation of third-party cookies and mobile advertising IDs, which is causing an upheaval in the digital advertising ecosystem. Despite the hype, consumers are dubious about AI-assisted search. Almost half (49%) of US adults are interested in AI-powered online search, according to a February 2023 Morning Consult survey.

And already, right before the acquisition went through, Activision was signaling that they're making a big push into mobile advertising.

Like most industries, CPG leans on display, video, and mobile advertising. Every industry we track favors mobile ads over nonmobile, and almost all favor display ads over search. Within display, every industry also prefers video ads over static images. CPG largely conforms to these trends, although it leans toward mobile even more than most.

Every industry, including travel, spends more on mobile advertising than on nonmobile. However, travel leans less in that direction than almost any other cohort (again second only to healthcare and pharma). Given that most US digital travel bookers will ultimately finalize their spending on a larger screen, it makes sense that travel marketers focus on computer screens more than others.

On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.