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Netflix will overtake Disney+ in ad revenues next year, amassing $1.03 billion versus Disney鈥檚 $911.9 million, per our forecast.

On today鈥檚 podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

Brands put a lot of thought into how to get consumers to discover and buy their products, but not as much into what happens after a purchase is made. However, data suggests that the post-purchase experience, which includes everything from shipping to customer feedback surveys, may have more of an impact than retailers think.

On today's episode, we discuss what to make of a seventh consecutive US monthly ad market decline, how ad prices look compared to before the pandemic, and what we expect ad spending in Q2 to look like. "In Other News," we talk about an initiative aimed at reducing barriers to buying ad inventory and sponsorships for women's sports, as well as how many Americans still have cable鈥攁nd for how long. Tune in to the discussion with our analyst Paul Verna.

B2B digital ad spending will continue to grow at a slower pace across key industries in 2023. More B2B buyers are millennials and Gen Zers, shifting ad buys from search to display, from Google to social media, and from desktop to mobile.

That doesn't sound like a lot at all, but it's more than print. It's the same amount that advertisers spend on out-of-home ads, and it's a shade behind the amount of ad dollars being spent on radio. Yory Wurmser (17:03):. That's true. And the other thing is that most of those dollars are going for game-to-game ads, so ads for other games. And I think what this will do is bring in more brand dollars.

Virtual nursing programs rise as need for travel nurses wanes: Staffing challenges are still keeping hospital CEOs up at night, giving rise to digital workforce support.

Healthcare organizations, prepare for more cyberattacks: On the back of Hive鈥檚 shutdown, we recap what we saw in 2022, and highlight what to watch out for in 2023.

In today's episode, first in The Lead we'll cover where people spend their time with all different kinds of media, TV, radio, print, smartphones, computers, connected TVs, and more. Then for In Other News, we will check in on how many Americans use their smartphone to pay for things at the register and how many folks are using generative AI.

And then radio, print, everything else down. And this sustained growth from this stand tracker, this 11 consecutive months, and the sustained growth dates back to April, 2023, the previous nine months before April, 2023 or negative.

Retail media is on track to fundamentally revolutionize Latin America鈥檚 digital advertising industry. As economic uncertainty pushes marketers to deliver tangible business results, retail media will play a larger role in their media buys. Here are the latest trends to know.

On today's podcast episode, we discuss what the hell happened鈥攁nd is happening鈥攖o online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.

Meta accounts for 19.5% of US digital ad spend, despite US adults spending only 7.6% of their time with digital media on the platform, according to our forecasts.

Brands can no longer solely rely on the feed or Stories to capture users鈥� attention. Marketers are showing up in spaces where users are spending time and where running a traditional ad isn鈥檛 an option, like a post鈥檚 comments section or in group chats.

On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.

Newsfeed saying they're shutting last April, Vice entering bankruptcy, Gawker shutting down for the second time in February, and the trend likely to continue, Reuters Institute Director, Rasmus Kleis Nielsen saying, "There are no reasonable grounds for expecting that those born in the 2000s will suddenly come to prefer old-fashioned websites, let alone broadcast and print simply because they grow older.

鈥淥ut-of-home (OOH) is cost-effective. It's measurable. It's targetable. You can be hyperlocal with it,鈥� said founder and CEO at Quan Media Brian Rappaport. It鈥檚 also growing. US OOH ad spend will increase by 6.5% this year, reaching $9.51 billion dollars, according to our October 2023 forecast. But an added benefit is OOH鈥檚 potential to create organic impressions on social media.

A handful of regulators issued a formal warning to banks鈥攂ut a few key agencies were nowhere to be found.