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AppLovin is setting its sights on ecommerce: Executives plan to attract spenders and grow revenues with a slew of ad product launches.

K-beauty demand is soaring: South Korea outpaced France as the top source of US cosmetics imports in 2024.

Digital video ad spend will increase 14% in 2025: The IAB findings highlight 补诲惫别谤迟颈蝉别谤蝉鈥� confidence in digital video as a valuable opportunity to meet goals.

Getting its costs in check: Amazon has been on an ongoing push under CEO Andy Jassy to focus squarely on its core businesses鈥攍ike ecommerce, grocery, advertising, and AWS鈥攁nd aggressively cut costs wherever possible.

Despite a tightening ad market, the Super Bowl powers on: Fox has sold out spots for Sunday鈥檚 game, with prices stabilizing after last year鈥檚 jump.

"Obviously, we know that ads do trigger something in your brain, right, to signal, you got to have this now," our analyst Man-Chung Cheung said on a recent episode of the "Behind the Numbers: Around the World" podcast. But when it comes to banning advertising for certain products, the effects aren't always clear-cut.

Retail media鈥檚 growth will continue to be fueled by two complementary advertiser needs: the need for measurable sales, and the need for privacy-compliant data that can be used to reach consumers at the top or middle of the purchase funnel.

There鈥檚 also real advertising potential in a space lacking mainstream ad channels, said Canaves. 8. Reebok. Reebok is re-entering the golf market, targeting nostalgia and growth. With 45 million US golfers鈥攁nd rising Gen Z and millennial participation鈥攖he brand sees opportunity. The move rekindles interest among Gen Xers who remember Reebok鈥檚 heyday as a trendy sports brand.

US CPG Industry Ad Spending 2024 (Subscription required). US Ecommerce Forecast 2024(Subscription required). Methodology: Data is from the October 2024 Ipsos report titled "What the Future: Food." 1,120 US adults were surveyed during August 29-30, 2024.