The news: Gaming is becoming a powerful vehicle for delivering ads to engaged audiences, with gamers spending significant time gaming across platforms, per a study from Activision Blizzard Media. Seventy percent of gamers play or watch video games daily, while 95% play or watch weekly. Seventy-seven percent of weekly gamers play on mobile devices, while 52% play on console and 34% play on PC. Our take: In-game advertising provides reach that few other channels can match, connecting with an engaged, highly attentive, and diverse audience, making it a critical touchpoint鈥攂ut advertisers must understand what strategies work best.
鈥淒eadpool & Wolverine鈥� comes out this week, following a number of cross-promotional activations that have taken advantage of star Ryan Reynolds鈥� ad prowess. Marketing surrounding 鈥淒eadpool & Wolverine鈥� borrows a page from the pink playbook used by 鈥淏arbie鈥� ahead of its release a year ago.