蘑菇AV

The marketplace has over 6,000 members, which include brands and retailers in categories such as apparel, footwear, beauty, and home goods. The platform aims to be a one-stop shop for brands to move excess goods to a vetted array of buyers from around the world that include off-price retailers, sellers on platforms such Poshmark and eBay, and creators that sell goods via livestreams.

Prime Big Deal Days spurs consumers to shop on a random Tuesday in October: Amazon鈥檚 event drives shoppers to spend, even if most aren鈥檛 buying holiday gifts.

The news: Shopify鈥檚 stronger-than-expected holiday season that included its merchants鈥� 鈥渕ost successful Black Friday-Cyber Monday selling period ever鈥� helped the ecommerce technology vendor close the year on a high note. Gross merchandise volumes (GMV) grew by 25.7% year over year (YoY) to $94.46 billion, outpacing FactSet鈥檚 consensus estimate of $93 billion.

Consumer packaged goods (CPG) brands have attempted to break into D2C ecommerce in recent years, to varying degrees of success. How can they avoid unprofitable strategies and develop a viable D2C ecommerce channel?

Social media users in select countries (US, UK, Australia, France, and Saudi Arabia) trust brands over influencers when it comes to finance, apparel, and skincare, per an October study from Snap Inc. and IPG Magna. Finance is where this trend is most pronounced.

Unprecedented patient demand for GLP-1 weight loss drugs spearheaded a secondary market of telehealth companies, medical spas, and others to sell compounded versions. Copycat GLP-1s are typically available for less than $200/month鈥攆ar cheaper than the $1,000/month or more that Ozempic and Wegovy cost without insurance.

Meanwhile, a growing focus on price and value is pushing shoppers toward lower-priced competitors like Walmart, Amazon, and Ulta Beauty. Our take: The retail landscape is always in flux. Even amid the swirling headwinds, 5,800 new stores are expected to open this year. But the merchants that will succeed are those with a clear, compelling value proposition.

Gen Z engages heavily with skincare brands, prebiotic soda, and brands that support their sleep. This priority is also apparent in the travel sector. 83% of Gen Z travelers show interest in booking sober experiences, according to a Contiki survey. 鈥淕en Z is averse to labeling so many of their identities,鈥� said Graham.

Creators and influencers are most effective at driving sales of discretionary goods and services, like fashion, beauty, travel, and consumer tech, per our March 2024 US Social Commerce survey. The primary way US consumers would change their shopping behavior due to the tariffs would be by prioritizing essential goods, per January 2025 data from First Insight.

Record holiday sales helped retailers, but purchasing patterns across income groups diverged starkly. Middle- and lower-income consumers grew more selective, carefully weighing where and when to spend amid economic uncertainty. Meanwhile, higher-income shoppers continued to spend freely.

Okay, number seven is CeraVe for announcing a new line of hair care. So CeraVe is a skincare company. We know that skincare and beauty in general is growing at a really healthy clip. We have healthcare and personal care projected to grow at 4.8% this year in 2024. Hair care in particular though, is going to grow at 6.6%. That's for US retail sales according to our forecast.

With TikTok facing potential US ban uncertainties, the platform's successful shopping integration has created both challenges and opportunities in the social commerce landscape. "TikTok really showed how social commerce can work in a new way in the US," our analyst Sky Canaves said on a recent episode of 鈥淏ehind the Numbers: Reimagining Retail.鈥�

Gen Alphas are already adopting social media trends typically associated with teens, such as a recent interest in skincare. Don鈥檛 discount YouTube Shorts. If TikTok is banned, YouTube Shorts has an edge over Instagram among Gen Alpha: 39% of children ages 2 to 12 recently consumed content on YouTube Shorts compared with 28% on Instagram. What does this mean for advertisers?

This week, it began selling fragrances and wellness products like collagen powder, per Modern Retail. Even as it expands its product range, the retailer has stayed true to its strategy鈥攑roducing items in small batches to minimize waste and maintaining transparent pricing to build consumer trust. Our take: Quince deeply understands a fundamental retail principle: Know your customers.

The news: Several websites selling President Donald Trump-branded watches, sneakers, and fragrances now accept the $TRUMP meme coin as a payment method, per Bloomberg. The cryptocurrency launched ahead of Trump鈥檚 inauguration in January and has fluctuated in price. As of writing, $TRUMP had a market cap of $5.49 billion, per CoinMarketCap.

That said, events like the Victoria鈥檚 Secret Fashion Show are introducing the brand to a new generation of shoppers鈥攁nd reactivating millennial and Gen X customers. Expanding its merchandise beyond intimates could also help the retailer gain greater consideration from shoppers.