蘑菇AV

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

While most Gen Zers are managing their debts, relying on credit cards for everyday spending could spell trouble

Restaurants, food brands adapt to Gen Z tastes with 鈥渟wicy,鈥� diverse product offerings: Companies ranging from PepsiCo to Starbucks are looking to capitalize on younger consumers鈥� desire for dining out and grocery treats.

With the new year approaching, financial institutions have an opportunity to provide helpful tips to strengthen their relationships with Gen Z customers.

Claire's launched five new fragrances in November aimed at Gen Zalpha: consumers on the cusp of Gen Z and Gen Alpha. In addition to appealing to a younger audience, this fragrance line helps Claire鈥檚 continue to expand its portfolio beyond jewelry. 鈥淗ow many people are going to the mall to go to Claire's?鈥� said our analyst Suzy Davidkhanian.

Zooming out: Gen Zers and millennials especially prefer shopping experiences that don鈥檛 include human interaction and are particularly interested in voice assistant options. 86% of Gen Zers and 76% of millennials buy items for in-store pickup or use self checkout at least once a month, per GoDaddy. 15% of Gen Zers would rather talk to a chatbot than to a human customer service representative.

Nearly half (45.5%) of its audience is the coveted Gen Z demographic, ages 12 to 24. In many ways, TikTok has become the center of the internet for this generation. It鈥檚 where they go to be entertained, keep up with news, search for products, and make purchases.

Consumers aren鈥檛 ready to quit cash yet: The shift to digital delivery of services hasn鈥檛 relieved banks of their duty to manage cash鈥攑articularly if they鈥檙e seeking to win over cash-carrying millennials and Gen Zers.

Especially among digital natives like Gen Zers, the amount of time they spend online makes them crave real-world interactions even more, noted Harms of Archrival.

Gen Z is propping up gift card sales. US shoppers planned to set aside 43% of their shopping budgets for gift cards during the 2023 holiday season鈥攁 6-percentage-point increase from 2022, per Blackhawk Network. Gen Z is expected to increase its share of gift card spending by a whopping 12%. What鈥檚 next? Rampant prepaid and gift card fraud could crimp use.