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Digital activity now plays a major role in product discovery, with younger generations driving sizable shifts in the way shoppers find new products.

Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.

Explain how Gen Z and millennial beauty consumers diverge. Help brands and retailers prepare to meet the expectations of online beauty shoppers. Download our survey data in full here.

Paze will gain a 2% share of digital wallet ecommerce in Q4 2024, after ramping up earlier in the year. For now, it鈥檚 intended to just house and update cards online. But as 2024 unfolds, we expect Paze to woo merchants with customer data sharing, personalized merchant offers, and鈥攗nlike Apple Pay鈥攏o added fees.

Livestream shopping gains steam in the US: Twenty-four percent of US consumers have participated in a livestream shopping event, up from 16% last year, which is why Shein and Zara are investing in the channel.

Leaning into festival culture helps Forever 21 connect with Gen Z consumers. Abercrombie & Fitch uses generative AI to speed up the product design process. And Solo Brands embraces the changing definition of the D2C model.

Mcommerce continues to defy the slump in online sales as people turn to their smartphones for savings and social media transforms Gen Z buying habits.

Coca-Cola鈥檚 latest effort to win over Gen Z consumers falls flat: The company discontinued its Spiced flavor鈥攚hich isn鈥檛 spicy鈥攁fter just six months due to lackluster sales.

The club has been particularly successful at appealing to younger consumers as it has grown its Gen Z membership 68% over the past two years thanks to younger consumers鈥� focus on value, CEO Chris Nicholas told CNBC. Our take: Sam鈥檚 Club isn鈥檛 taking its gains for granted.

Retailers must continually test and adapt their strategies to find what resonates with consumers ahead of the holidays. An extended holiday season requires a dynamic approach to promotions, while brands aiming to reach Gen Z should use creators and video ads. Here are three pieces of advice on a successful holiday ad campaign from Meta and two of its advertising partners, 鈥嬧�婳gee Beauty and AS Beauty.

Gen Zers are flocking to emerging payment methods, but card-based options, led by debit cards, remain supreme. Payment providers must align offerings with Gen Z鈥檚 preferences now as their spending power grows.

Stringent return policies deter shoppers from making a purchase: That鈥檚 why several retailers are adopting nuanced approaches to protect their margins without turning shoppers off.

How Gen Z shopping behaviors can influence retail media. How brands can grow digital grocery sales in 5 charts. How retailers can use discount, dollar store strategies to protect their grocery share.

The UK鈥檚 resale economy is thriving as shoppers look to save money and live more sustainably. Retailers and brands need to act鈥攐r risk losing out.

MrBeast鈥檚 season of scandal dampens Prime Video鈥檚 game show plans: A class action lawsuit alleges sexual harassment on the set of a game show aimed at young audiences.

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds鈥攁nd Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?

Since then, Walmart continued to focus on fashion, remodeling some stores to better feature its apparel brands and relaunching its Gen Z-focused fashion brand, No Boundaries. The retailer is launching the Walmart Style Tour, a 40-event nationwide tour featuring curated brands and styles, fashion tips from experts, and personalized giveaways.

Gen Zers are more calculated in their purchase decisions and are less likely to make impulse purchases compared with older generations. Social media is just one tool they use to evaluate products.

Key stat: In the US, 71% of Gen Z adults say they are likely to make a purchase directly via Instagram, according to Jungle Scout. Just 40% of adults overall say the same, with the caveat that older generations are less likely to buy from social networks in general.