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K-beauty demand is soaring: South Korea outpaced France as the top source of US cosmetics imports in 2024.

There鈥檚 also real advertising potential in a space lacking mainstream ad channels, said Canaves. 8. Reebok. Reebok is re-entering the golf market, targeting nostalgia and growth. With 45 million US golfers鈥攁nd rising Gen Z and millennial participation鈥攖he brand sees opportunity. The move rekindles interest among Gen Xers who remember Reebok鈥檚 heyday as a trendy sports brand.

Brands need to remain vigilant about potential threats鈥攂ut they also, as Charlotte Tilbury鈥檚 ad campaign emphasizes, need to make it clear to consumers why their products are superior to lower-priced copies. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

They are already making data analysis and ad optimization much more efficient, resulting in more personalized advertising. And many consumer products and services鈥攕uch as tax preparation software and photo-editing tools鈥攚ill be much more interactive, responsive, and accurate compared with today鈥檚 chatbots. For more on how workflow agents are helping marketers, read our upcoming report on this topic.

Digital ad giants beat Q1 expectations, but tariffs, regulation, and slowing growth signal choppy waters ahead. This report breaks down which platforms are thriving, which are stalling, and what鈥檚 next for search, social, streaming, and retail media.

Both companies are leaning into groceries to boost order frequency and loyalty and beefing up their ad businesses to capitalize on retail media interest. At the same time, a deal would likely clear antitrust hurdles easily, given that the two companies don鈥檛 overlap in any markets.

68% of US internet users think marketing from national brands with local messaging makes ads more relevant and shows advertisers are investing in local communities, per a study from The Harris Poll and Locality.

As one of the hottest areas of digital advertising, CTV ad spending鈥檚 streak of annual double-digit increases could end thanks to tariffs.

A new landscape for advertisers and brands. 鈥淩eddit鈥檚 deeply engaged communities offer authenticity at scale, which perfectly complement CMX鈥檚 precision.

AppLovin is setting its sights on ecommerce: Executives plan to attract spenders and grow revenues with a slew of ad product launches.

Tariffs are destabilizing Hollywood鈥檚 growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.

What is non-endemic advertising, and what should brands and retailers know about this emerging ad format?