蘑菇AV

Chase鈥檚 newly launched financial media network has opened the floodgates for other financial institutions. While lucrative on paper, securing advertiser and customer buy-in isn鈥檛 guaranteed.

To build out that growth, DoorDash is spending more and helping advertisers engage consumers. It recently partnered with ad tech provider The Trade Desk and rewards platform Ibotta to help advertisers deliver more personalized campaigns and coupons across beauty, alcohol, and other categories. Its outlook anticipates 鈥渟ignificant鈥� investment in expansion, which could pressure its profits.

Both companies are leaning into groceries to boost order frequency and loyalty and beefing up their ad businesses to capitalize on retail media interest. At the same time, a deal would likely clear antitrust hurdles easily, given that the two companies don鈥檛 overlap in any markets.

Tariffs are destabilizing Hollywood鈥檚 growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.

They are already making data analysis and ad optimization much more efficient, resulting in more personalized advertising. And many consumer products and services鈥攕uch as tax preparation software and photo-editing tools鈥攚ill be much more interactive, responsive, and accurate compared with today鈥檚 chatbots. For more on how workflow agents are helping marketers, read our upcoming report on this topic.

Key stat: Nearly two-thirds (64%) of US retail media decision-makers at brands believe digital coupons are an effective tactic to drive sales, according to a December 2023 report by BWG Strategy and Turbyne. 67% of US consumer packaged goods brand advertisers expect digital and physical coupons to be part of retail media offerings, per August 2023 data by Coresight Research and NielsenIQ.

The company has increased its advertising efforts in recent years, acquiring rideshare screen advertiser Octopus Interactive in 2022 and launching a retail media network last year. DOOH鈥檚 power: Digital billboards are the main ad space driving out-of-home advertising鈥檚 growth, making T-Mobile鈥檚 acquisition one that will give it control of in-demand ad space.

Tesco Media & Insight recently launched Connected Store Brand Lift, which leverages Tesco鈥檚 proprietary 90,000-strong consumer panel to help consumer packaged goods (CPG) brands understand consumer recall and sentiment after campaigns. Advertisers can add their own bespoke questions to the survey, which is posed to a test-and-control group to give more certainty around the results.

Measurement and attribution are the most critical advertising capability or media investment for over half (53%) of retail marketers worldwide, according to November 2023 data from Mediaocean.

Meta under fire on multiple fronts: Teen-targeting claims, a high-stakes FTC trial, and Chinese advertiser pullback could reshape the company鈥檚 ad model.

They are excluded from our revenue analysis due to a lack of publicly available information about their digital ad businesses, but we do examine some of their ad offerings below. Ad innovation is propelling Latin America鈥檚 retail media revolution. New branding ad formats are boosting retail media鈥檚 appeal as a full-funnel solution.