蘑菇AV

Influencers and livestream hosts have played a factor in bridging that gap. Quick delivery: 鈥淭here鈥檚 kind of an immediate gratification that takes place because goods could be delivered very, very quickly,鈥� said Canaves. This rapid delivery infrastructure doesn鈥檛 exist for social apps in the US and the UK.

But as shoppers increasingly home in on price, brands will have to lean into other qualities, such as sustainability initiatives or influencer marketing, to stay top-of-mind and prevent consumers from trading down.

There was a recent episode of his podcast that talked about this concept of Google Zero and how publishers who are reliant on Google for Traffic are not unlike an influencer who is solely reliant on the TikTok algorithm for traffic. And that companies that find themselves now in that position and did not develop a of their own revenue are kind of too late to adapt to the changing industry.

On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.

Valuable features may include earning cash back in a cardholder鈥檚 top spending category or redeeming cash rewards for direct deposit. Rewards will incentivize essential spend. Mastercard partnered with fintech Bilt, for example, on a card that gives cash back for rent payments.

An influencer who has mastered the art of B2B social platform LinkedIn. How is it used? The same way 鈥渋苍蹿濒耻别苍肠别谤鈥� would be used in any creator economy conversations, but specific to LinkedIn. Why should you care? More than 1 in 5 people in the US are on LinkedIn, and both the creator economy and B2B ad spend are growing, according to our forecast.

The vast majority of Gen Zers (88.8%) and millennials (76.9%) in our survey who use social media for health purposes follow and/or engage with health influencers. Most social health influencers with whom consumers interact are medical professionals (66.4%) or patients who have a medical condition in which users are interested (55.4%).

Gen Z adults trusts influencers over brands because they value real-world experience. That means leveraging organic social media and influencer marketing on TikTok, Instagram, and beyond to get Gen Z buy-in. Brand example: Language app Duolingo has made its presence (and its green owl mascot) ubiquitous on TikTok and other social media platforms. The force behind Duolingo鈥檚 social media success?

Consider partnering with an influencer or building on social media trends to make content more relatable. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

But in the long term, Trader Joe鈥檚 has significantly limited its revenue streams by not building a retail media business. 3. Trader Joe鈥檚 has a limited stock. Benefit: By offering items seasonally, Trader Joe鈥檚 is less likely to run into supply chain and inventory issues, helping control costs.

But 29% of Gen Zers and millennials turn to social media influencers to learn new ways of practicing self-care. 25% seek out 颈苍蹿濒耻别苍肠别谤蝉鈥� advice for new product discovery.

On today's podcast episode, we discuss whether Snapchat's 鈥淟ess social media. More Snapchat鈥� is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley.

For resaler thredUP, it鈥檚 using AI to build on the success it found in fiscal year 2023 with increased orders (6% growth YoY) and revenues (12% YoY). While Stitch Fix is shifting its media mix to quell an 18% YoY revenue loss in Q2 2024 and a 17% YoY decline in active clients.

Net profit increased from $40 million in Q1 2023鈥攐n revenues of approximately $600 million鈥攖o $200 million in Q1 2024, per company data. The ad revenues of Xiaohongshu鈥檚 parent company, Xingyin Information Technology, grew 43% YoY in August 2024, while TikTok-parent ByteDance saw a drop of 27% in ad revenues over the same time frame, per Guideline Standard Media Index (SMI) data. Predictions.

Brands and influencers will have to accept greater responsibility for ensuring what they post on any of these platforms is appropriate, transparent, and legal. Sources. Capterra. Pathmatics. Pollara. Toronto Metropolitan University.

But now because so much of that comes from influencer marketing and comes from kind of following your favorite creators, just going to the mall as a social activity simply to shop and leverage the opinions of your friends, I think is redundant now with so much social shopping. Rachel Wolff (05:11):.

Mixed results from the Big Four ad firms mark a turbulent period: Concerns about the regulatory landscape and tariffs weigh on spending.

Foster community across favored social platforms, such as TikTok, by partnering with the creators and influencers that speak to this demographic. Start the transition from SEO to AI optimization.

We expect social commerce sales in the US to reach $101.38 billion this year, driven by existing buyers increasing their spending. While social commerce plays a smaller role in holiday shopping, it's popular among Gen Z, who are more likely to make purchases influenced by creators. TikTok and Facebook are the top platforms, with apparel brands poised to benefit the most.

Gen Zers are ready to spend. The majority will be adults in 2023, meaning increased spending power. And they rely heavily on digital when making purchases: Gen Z will surpass Gen X in the number of US digital buyers by 2025, per our forecast.

But it also doesn鈥檛 have an unlimited amount of money to spend on advertising. 鈥淲e had to get really thoughtful of supporting our retail business in a way that isn鈥檛 bound to aggressive [ad spend],鈥� said Alfieri.