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The news: Facebook is trying to attract content creators and influencers back as parent company Meta jumps into costly new endeavors like robotics and undersea cables.

In Q2 2024, cable and broadcast linear TV accounted for nearly 90% of the time viewers spent watching ads on TV screens, according to ESHAP鈥檚 analysis of Comscore data. That鈥檚 due to the higher ad loads there and the commonality of ad-free streaming. Ad load estimates for linear TV vary, but generally the average is about 15 minutes of ads per hour.

Sling TV launched in 2015 with the intention of disrupting the TV industry by offering cable packages delivered virtually at a reduced price. The concept proved potentially viable enough that a handful of competitors began offering similar products. For their first few years, digital pay TV services recaptured nearly three-fourths of people leaving their pay TV packages.

鈥淵ellowstone鈥� remained the #1 cable show, proving that select linear hits still command strong engagement. Unfortunately for Paramount, the show just ended. Films rebound:. Filmed Entertainment revenues jumped 67%, driven by theatrical hits like 鈥淪onic the Hedgehog 3鈥� and 鈥淕ladiator II,鈥� which contributed $336 million in revenue growth.

"Cable TV is too expensive, so we've had cord-cutting for years. Digital pay TV we thought maybe was going to be competitive. Now that's too expensive. These things are free, and they're just sitting there waiting for you," said Cramer-Flood. Reddit defies social media stagnation.

The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.

Why it matters: Fox is doubling down on diversification beyond linear and cable TV.. By integrating Red Seat into Tubi, Fox gains deeper access to the creator-driven news and opinion economy, an area increasingly competing with legacy media. Although not currently tied to Fox News, Carlson, Kelly, and O鈥橰eilly have all served as anchors on the network before.

So in this case, traditional pay TV, which we could just call cable TV. People have been bailing on cable TV for a long time. That is not my big surprise revelation today.

The NFL鈥檚 shift to streaming reflects a broader move away from traditional cable, yet latency issues could hinder real-time engagement and sports betting. The final word: Super Bowl LIX showcased the changing nature of live sports broadcasting, advertising, and viewership habits.

The details: Amazon plans to spend $7.2 billion on servers, fiber-optic cable, and tech infrastructure for the Mississippi project, per state planning documents. The company estimated the investment would add some $3.3 billion to the state鈥檚 gross domestic product and create 1,000 jobs by 2027. However, documents show that two-thirds of those jobs will be contractor roles without company benefits.

Over one-third (37.7%) of US consumers鈥� time spent with TV is with streaming services, per Nielsen. Cable is not far behind, with a 30.6% share of consumers鈥� TV time.

On today's episode, we discuss what to make of a seventh consecutive US monthly ad market decline, how ad prices look compared to before the pandemic, and what we expect ad spending in Q2 to look like. "In Other News," we talk about an initiative aimed at reducing barriers to buying ad inventory and sponsorships for women's sports, as well as how many Americans still have cable鈥攁nd for how long. Tune in to the discussion with our analyst Paul Verna.

Time spent with cable and broadcast TV is decreasing, a trend that鈥檚 been particularly pronounced over the past year. Streaming accounted for 36.9% of US time spent with TV as of September 2022, up from 27.7% in the same month in 2021, according to Nielsen. Streaming stole share from all other TV categories.

The rise of streaming services devastated the traditional TV bundle of cable and satellite. But as streaming services struggle to obtain profits and face pressure to grow their audiences, they鈥檙e testing out their own array of bundles. Key Question: Which streaming services have the most to gain from bundling?

The news: Apple TV+ is offering a free preview of the streaming service this coming weekend, leveraging traditional cable marketing tactics to boost subscribers ahead of the 鈥淪everance鈥� Season 2 premiere, as the platform seeks to expand its 0.2% share of TV viewership. The strategy mirrors legacy cable networks鈥� 鈥渇ree weekend鈥� promotions but with a digital-first approach.

On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.

Sports programming will become an increasingly vital revenue stream for NBC as parent company Comcast plans to separate the broadcast network from its cable channels. The network's strategy of combining star athletes with entertainment personalities is likely a first step of many to come in touting its substantial rights investment鈥攂ut there could be hurdles effective monetization.

On today's episode, we discuss how recent YouTube TV price hikes will affect subscriptions, whether streaming TV actually costs less than cable, and if a sports streaming hub is a viable product. "In Other News," we talk about what Roblox's new ad rules will do to the metaverse and why Walmart+, Walmart's membership program, is resonating with high-income shoppers. Tune in to the discussion with our analyst Daniel Konstantinovic.

Heavy sports watchers are abundant in the cohort that鈥檚 still paying for cable TV. The importance of sports in keeping the traditional TV bundle from falling apart was evident when Warner Bros. Discovery sued the NBA in July after losing its media rights. Traditional TV bundles began unraveling when shows and movies began debuting on streaming services.

Share of viewing time between cable and broadcast TV in the US fell to a combined 49.6% last month, according to Nielsen.

On today's podcast episode, we discuss the travel rebound and how tech is helping it out, how Black Friday football (with a side of online shopping) performed this year, will X (formerly Twitter) go bankrupt next year, a new way to stream NBA games post-cable, what to expect from ChatGPT next year, why your passport is the color it is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Time spent is decreasing across cable and broadcast TV but increasing in streaming. In Q4 2022, streaming boosted overall time spent with TV among US adults, reversing the decline in TV viewing over the past few years, according to Nielsen.

US connected TV (CTV) ad spend will continue to grow through 2027, when it will reach $40.90 billion, according to our forecast. Apart from a small bump next year, ad spend on TV (including broadcast and cable TV) will decline over the next few years. Still, TV鈥檚 share of total ad spend is larger than CTV鈥檚, indicating it remains a key player in marketers鈥� ad strategies.

A quarter of US adults recently cut their spending on video streaming subscriptions due to inflation, per a Morning Consult survey. Slightly less cut back on music streaming subscriptions (24%) and cable or satellite TV (23%). Across all entertainment categories studied, more adults either didn鈥檛 pull back or didn鈥檛 pay for the product or service in the first place.

But what I was saying is, I guess with sports, it's a big category, because it's kind of like with cable, right? It's a proven concept because that's what we used to have with cable where people would be like, "Okay, you want basic cable, fine. Do you want the sports package? Do you want the movie package? Do you want the whatever?"