蘑菇AV

Its silent data collection for AI training stirs concerns over how platforms prioritize corporate gain over user rights.

Our user forecasts for Facebook, Instagram, TikTok, Snapchat, X, and Pinterest in Canada highlight an expanding platform mix increasingly divided by age demographics.

LinkedIn is also a mostly untapped opportunity but is gaining momentum as a marketing platform. Methodology. Data is from the March 2024 蘑菇AV US Social Commerce survey. 1,207 US social media users ages 15鈥�77 were surveyed between March 1 and March 14, 2024.

LinkedIn proves the newsletter isn鈥檛 dying: Any user can create a newsletter on LinkedIn now, but advertising features have yet to debut.

Gen Z currently makes up 26.2% of US LinkedIn users, and the cohort will surpass Gen X in LinkedIn use next year, according to our May 2024 forecast. Brands investing in creator content should consider LinkedIn, on which they can reach 34.8% of Gen Z social media users. But LinkedIn isn鈥檛 the only place where Gen Z is networking.

Common Linkedin video users include Verizon CMO Leslie Berland and Autodesk CMO Dara Treseder, and posts from CEOs reportedly jumped 23% YoY in 2024.

Pushing out contractors to prioritize automation could save costs but risks alienating users, hurting team morale, and compromising content quality in the short term.

What鈥檚 happening? Active user figures are falling on both X (the platform formerly known as Twitter) and Meta鈥檚 Threads, which started strong but has stumbled recently, with more than 80% of users logging off. Their loss could be LinkedIn鈥檚 gain, as both Gen Z use of the platform and B2B ad spend there increase.

User-generated video content drives higher engagement. Most B2B user-generated content (UGC) is video. These videos resonate with audiences and help B2B companies humanize their brands, establish an emotional connection with buyers, and increase brand recognition. Both LinkedIn and YouTube are used for influencer interviews and UGC. Video uploads on LinkedIn will increase 45% YoY in 2024.

But our figures are significantly lower; WhatsApp had 67.6 million US users in 2024, which is in line with what most third-party data sources show. That puts it in the ballpark of X (formerly Twitter), which had 53.8 million users in 2024, LinkedIn (80.7 million users), and Pinterest (85.4 million users).

The LinkedIn user base is getting younger. On this top B2B network, millennials and Gen Zers will make up 61.6% of total US users in 2023, per our forecast. User growth this year will be most notable in Gen Z, rising 20.0% YoY. B2B buyers use social media to reach sellers and to share experiences.

LinkedIn AI campaign tool is ready for market: The social platform will roll out Accelerate to all advertisers in the fall, capitalizing on AI ad demand.

As the EU enforces stricter privacy standards, social media giants face escalating fines and pressure to adopt more user-centric data practices.

LinkedIn rebrands its Wire Program as BrandLink: The move reemphasizes its pivot toward creator-led B2B video.

LinkedIn expands AI-powered Accelerate tool globally: The platform introduces new ad formats and event features, enhancing its B2B marketing capabilities.