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Reddit courts SMBs with streamlined tools: A new Meta import feature and simplified setup options aim to reduce friction and boost campaign performance.

Reddit lets users block content from specific advertisers: While the change could improve user experience, it may also jeopardize Reddit鈥檚 main revenue source.

Reddit is seeing bigger time spent gains YoY than any other social platform we track

Reddit posts 71% revenue growth but misses DAUq targets: Despite strong ad revenue and international expansion, Reddit鈥檚 user growth fell short of expectations, sending shares down 14% after hours.

Reddit taps commerce and community: The platform aims to help advertisers engage intent-driven users at every stage of the purchase journey.

Reddit launches AMA Ads and Pro Trends: New tools enable branded Q&As, real-time insights, and improved brand safety for advertisers.

Reddit debuts conversational AI: Reddit answers provides fast, intelligent search, enhancing the platform's navigation and user experience.

Reddit posts strong Q3 profit: Ad revenues surge 56%, though user engagement and global growth remain critical to long-term success.

Contextual targeting gives Reddit an edge: The platform is expanding a feature that let advertisers buy space in highly specific comment sections.

Reddit has introduced 鈥渟hopping ads鈥� in beta testing to monetize user-generated product recommendations, while Pinterest is focusing on performance marketing and AI-driven ad tools. User engagement is surging, especially for Reddit. Reddit鈥檚 user base is growing faster than any other social platform, and users are spending more time on Reddit.

Tumblr has recently rolled out more features, like Reddit-style 鈥渃ommunities,鈥� to attract more users. Recommendations for marketers. Don鈥檛 count Reddit out. Marketers should keep Reddit on their radar. It currently captures only about 1% of US social network ad spend despite having a large user base (both total and logged-in).

In Brazil, that means subreddits like r/futebol and r/Gambiarra are booming, with users contributing content that reflects regional humor, interests, and cultural references. Local moderators are playing a crucial role, helping subreddits like r/vidarealbrasil and r/eutireiumafoto, both of which have doubled in size in just the past quarter, Reddit says.

CVS Media Exchange (CMX) launched a collaboration with Reddit, combining CMX鈥檚 data with Reddit鈥檚 community engagement to help brands reach consumers within conversations. The move comes as Reddit has been working to build out its own advertising business. 鈥凌别诲诲颈迟 is a goldmine of consumer engagement, and health and beauty is a smart category fit,鈥� said Marzano.

Reddit. Roku. Snap. Taboola and Qualtrics. Warner Bros. Discovery.

Platforms like YouTube, LinkedIn, and Reddit are beginning to be cited more in AI-generated summaries, especially when content includes expert insights or active discussions. April 2025 BrightEdge data shows YouTube鈥檚 visibility in Google AIO increased 281% (1.30% to 4.95%), LinkedIn grew 196% (0.11% to 0.31%), and Reddit gained over 1,000% (0.03% to 0.30%).

Reddit doesn鈥檛 want another user blackout: A new policy prevents incidents like last year鈥檚 protest and ensures users cant nullify ad space.

Meta, Snap, Reddit, and Pinterest all posted better-than-expected earnings in Q1 2025. Their strong performance reflects continued investments in AI tools that improve ad targeting and performance, combined with an increasing advertiser focus on social media and creators.