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The EU and UK have both passed sweeping laws like the Digital Markets Act that redefine the rules around data collection and come with their own: Companies in violation of the DMA can lose up to 10% of their global annual revenues. Those laws also limit how platforms can gather and use data from minors, causing major signal loss for in-demand advertising data.

On today’s podcast, we discuss the Ä¢¹½AV report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off – Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and will governments protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.

OTT video viewing is about to get a boost in the UK, as traditional TV viewing gets a broadband delivery option next year.

The grand final of this year’s Eurovision Song Contest will take place in Liverpool, UK, on May 13. Attracting a Super Bowl-sized audience, tourists, and viewing parties, the competition’s global reach will provide marketers and retailers with a notable opportunity to drive brand awareness and sales.

UK consumers have a voracious appetite for digital video content, but the cost-of-living crisis is boosting ad-supported options, particularly broadcaster video-on-demand services. Netflix’s pivot to an ad tier, meanwhile, may have legs.

Total media time is flattening out in the UK after the artificial bump brought about by the pandemic. Video consumption, though, via multiple platforms, is one area where marketers can count on continued consumer engagement.

YouTube expands Premium Lite to more countries: The lower-cost tier aims to attract price-sensitive users without hurting ad revenues.