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Power to the online patient reviewers: Providers need to react to the online feedback from patients, not just ask for it.

The only way to spend thousands of dollars per year on goods and services online is to buy lots of different goods and services online. Those shoppers and their activity are providing oceans of data that will only continue to improve retail media鈥檚 value proposition to advertisers. Some product categories have barely begun exploring the retail media opportunity.

In today鈥檚 episode, we talk about what鈥檚 going on with Bitcoin since Trump won the election, how his policy moves could affect cryptocurrency, and the likelihood of America launching a digital dollar. Join the discussion with host and Head of Business Development, Rob Rubin, and Analysts Grace Broadbent and Tyler Van Dyke.

The news: Forever 21 could soon become an online-only retailer if it fails to find a buyer willing to purchase its inventory and manage its 354 stores, per Bloomberg. Should that come to pass, the company will ship goods directly from its factories to customers and other retail outlets鈥攁 model it has successfully tested outside the US.

Our forecast has Amazon as the second-largest player in the digital grocery space, behind only Walmart鈥攚hich also has the edge in the overall market.

However, it has found social media a good way to spur game installs and spread awareness through cost-effective video ads. The industry is also still recovering from writers鈥� and actors鈥� strikes, and it has reduced spending on more expensive branding media, such as TV, that it traditionally favors.

鈥淟LMs are very good at getting you to practice, but keeping you engaged is pretty hard. 鈥� I wholeheartedly believe most people would rather spend more time playing Candy Crush than talking to others,鈥� von Ahn said. Our take: AI investments can boost infrastructure features, but on their own may not be enough to maintain high user engagement.

Gen Z valued influencer input (41%) on goods and services, whereas millennials preferred to hear directly from brands (46%). Millennials said posts from businesses were most likely to influence purchases (57%) and ranked influencers last. Zooming out: US influencer marketing spend will surge to more than $8 billion this year, per our forecast, and GoDaddy鈥檚 data provides insights into why.

This risks losing the human touch vital to good hiring decisions, with AI recruitment potentially encouraging a 鈥渟pray and pray鈥� approach that submits multiple applications to see which ones pass the tech鈥檚 assessment. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

How shoppers buy groceries online is changing: As consumers grow more cost-conscious, pickup鈥檚 share of digital grocery orders rises.

Macy鈥檚 would have good reason to triple the price tag鈥擳he Parade is one of three non-sports and non-election events to breach the top 100 most-watched programs in recent years, per Nielsen. NBCU and its competitors have paid billions to have a stake in live broadcasts that routinely deliver high viewership.